The future of retail is steadfastly being shaped by digital, as shoppers envision a future where nearly two-thirds (64%) of their shopping will be online in the next 10 years. As the landscape shifts, successful businesses consciously adapt to the new era of digital technologies and economies, according to the Future Shopper Report 2023 by […]
Hustle Media says that running a successful influencer marketing campaign requires careful planning, strategic execution, and a deep understanding of the dynamics involved to avoid the headaches and challenges that can often pop up when rolling out an influencer campaign. Set Clear Goals Before diving into an influencer marketing campaign, it is essential to establish […]
Media relations involves awareness about different brands and connecting them with the relevant target audiences through different media channels. Khaya Thwala, public relations account manager at Flow Communications, shares nine tips for effective media relations. Dedicated content writers: once you have a clearly defined media relations strategy, it is good to have a dedicated content […]
Remi du Preez, Managing Director at Polygon, says ‘conventional’ digital channels allow access at scale, as well as advanced targeting and measurement. For advertisers, this means that they can serve advertisements to a pre-defined target audience, creating parameters that reduce the amount of media wastage and maximise bang for buck. On the other end of […]
Leslie Adams, Sales Director at Reach Africa, says that the days when you would see the whole family slouched on the couch, tuned in to watch the latest episode of The Fresh Prince, are very much in the past. ‘As technology progresses, the broadcast basket has expanded to see a plethora of new streaming players […]
According to the 2022 South African Loyalty Landscape Whitepaper, 73% of economically active South Africans are currently using reward or loyalty programmes, belonging to an average of 9.2 programmes, almost triple the 3.6 average from 2014. World events have escalated how companies are investing in and prioritising their loyalty programmes. They are no longer a […]
According to Hustle Media, there are benefits of collaborating with industry peers. Not only can such partnerships lead to greater outcomes, but they can also promote more stability and longevity within the industry. Sharing resources and expertise through inter-agency collaboration can lead to significant cost savings, improved productivity, and increased efficiency. For example, agencies can […]
Elmarie Harrington is head of graphic design at Flow Communications. She outlines eight design trends to watch out for. 1. AI-generated art The buzzword on everyone’s lips is artificial intelligence (AI), which is shaking up the design world as much as it is making waves in content creation and web development. While AI-generated art has […]