Navigating The Future Of Customer Experience

According to Greg Gatherer, Account Manager at Liferay, companies must find innovative ways to distinguish their offerings through the entire customer lifecycle, including later stages that still have untapped opportunities for engagement. In today’s competitive world, brand loyalty is no longer a guarantee for digital businesses. Customers are increasingly making purchases based on the experience that companies offer, rather than on [...]

By |2021-11-24T09:11:25+02:00Nov 24th, 2021|Industry news|0 Comments

Identifying And Overcoming Challenges In Email Marketing

JD Engelbrecht, Managing Director, Everlytic, writes that delivery and sender reputation are crucial differentiators. But what makes a company a ‘safe’ sender and what affects its classification (which could see it labelled as spam and even potentially be blacklisted by monitoring organisations)? What makes one email service provider (ESP) better at delivering email than another? Email marketers face a myriad of [...]

By |2021-12-15T17:36:00+02:00Nov 9th, 2021|Uncategorised|0 Comments