/Industry news

Learn How To Use Influencers As A Marketing Channel At The #ModernMarketingTrendCamp

The #ModernMarketingTrendCamp will take place on 11 and 12 September 2019 at the Gallagher Convention Centre, where industry experts will cover branding, new-age marketing, technology and campaigns across the branding, advertising and marketing industries.  One of the speakers is Anne Dolinschek, Founder and Chief Strategist at Nfluential, who will focus on using influencers as a marketing […]

PI Printers Showcasing Branding Solutions At The Modern Marketing Expo

Personalised Image Printers (PI Printers) will showcase a multitude of printing options for product branding at the upcoming Modern Marketing Expo, taking place from 11-13 September at Gallagher Convention Centre.  The company will brand anything that is printable, and they give users the opportunity to use their unique online creative tools to let users’ imaginations run […]

The Media Buying Remuneration Cycle Is Not Sustainable And Hampers Start-Ups

According to the Advertising Media Forum (AMF), the media industry in many markets stares down a barrel of uncertainty. The eco-system of publishers, broadcasters and media agencies face cash-strapped crossroads and the South African context is no different. Here, our local junctures of change are exacerbated by the need to inject growth by establishing new media agencies, despite a low funding [...]

By |2019-08-01T15:17:39+02:00Aug 1st, 2019|Industry news|Comments Off on The Media Buying Remuneration Cycle Is Not Sustainable And Hampers Start-Ups

Optimise Your Branding And SEO To Work Simultaneously

Gumtree SA Digital Marketing Manager, Michael Walker, states that branding and SEO should work together. There’s no point in ranking number 1 for ‘taxi’ if everyone is typing Uber into the search bar.  SEO can be a great asset for informing and evolving brand strategy, if it’s utilised strategically. In addition, it is crucial to look at the fundamentals of your [...]

By |2019-08-01T15:17:15+02:00Aug 1st, 2019|Industry news|Comments Off on Optimise Your Branding And SEO To Work Simultaneously

Brands Should Prioritise More Engaging And Inclusive Content

Arisha Saroop, Business Unit Manager at The MediaShop Durban, says that brands should create more engaging and relevant content, and challenges marketers to be brave, inclusive and representative. A particular example of how a brand proudly stood up for representation made me sit up and reaffirm some brand affinities held close to my chest. Coca Cola Brazil recently took the homophobic [...]

By |2019-08-01T15:17:10+02:00Aug 1st, 2019|Industry news|Comments Off on Brands Should Prioritise More Engaging And Inclusive Content

Google Introduces Initiative To Help Small Business Owners Grow

According to Kim Spalding, Global Product Director of Small Business Ads at Google, small businesses make a big impact on our communities – creating jobs, treating customers like family, and often defining what makes a town unique. Over the years, they’ve built a range of tools to help these businesses use the web to grow and thrive. These tools make it [...]

By |2019-07-26T10:47:11+02:00Jul 26th, 2019|Industry news|Comments Off on Google Introduces Initiative To Help Small Business Owners Grow

How To Develop Campaigns That Will Change Behaviour

According to Jabulani Sigege, Executive Creative Director of Hero, old habits die hard. It is difficult to change a behaviour that someone has had for many years. In order to get people to do what they have never done before, you have to dig deeper and go beyond surface-level insights to develop communication strategies and work that will drive them to [...]

By |2019-07-24T15:46:47+02:00Jul 24th, 2019|Industry news|Comments Off on How To Develop Campaigns That Will Change Behaviour

Evolving Customer Experience In Practice

According to Derek Bose, Oracle Applications SA Country Leader and SADC Region Cluster Leader, globally, the shift towards automation is being driven by the need to increase agility and provide customers with a greater sense of immediacy. In the South African context, particularly in the tough economic environment businesses currently find themselves in, these drivers are coupled with a greater need [...]

By |2019-07-02T11:04:04+02:00Jul 2nd, 2019|Industry news|Comments Off on Evolving Customer Experience In Practice

Personalisation In The Digital World Can Increase Customer Engagement

Dee Chetty, Accenture Interactive Lead for Africa, says that as we move to the digital world, which offers an explosive number of options, many companies have lost the personalisation that customers appreciate in their off-line world – personalisation where a merchant recognises them by name, remembers their preferences, and uses that understanding to help them make decisions. Personalisation succeeds when companies [...]

By |2019-06-13T15:35:53+02:00Jun 13th, 2019|Industry news|Comments Off on Personalisation In The Digital World Can Increase Customer Engagement

Opera Releases Report On State Of African Digital Landscape

Opera presented its State of Mobile Web 2019 report, giving a detailed insight into the African digital landscape. The report reveals that the Opera mobile browsers and the standalone news app were used by nearly 20 million internet users in Africa and by more than 350 million people globally in the first quarter of 2019. The State of Mobile Web 2019 [...]

By |2019-06-13T15:35:53+02:00Jun 13th, 2019|Industry news|Comments Off on Opera Releases Report On State Of African Digital Landscape