Transforming PR Campaigns From Mere Activities To Strategic Assets

Media monitoring company, Novus Group, discusses how to unlock the secrets to PR success. The effectiveness of a PR campaign extends beyond splashy launches and big announcements. To truly understand if your PR is yielding results, it is vital to dive into the metrics, gauge brand sentiment, and have an eye on competitor activities. Of course, before any organisation or agency [...]

By |2023-09-29T15:20:30+02:00September 29th, 2023|Uncategorised|0 Comments

Modern Marketing Expo Showcased The Latest Branding, Signage And Graphics Solutions

After the success of the Modern Marketing Expo, held from 13-15 September at Gallagher Convention Centre, the stage has been set to build and grow Africa’s biggest dedicated marketing event. The 2024 expo will be a showcase of even more diverse solutions and technology.  The expo, which was co-located with Sign Africa, FESPA Africa, Africa Print and Graphics Print & Sign, [...]

By |2023-09-29T15:20:22+02:00September 29th, 2023|Expo News|0 Comments
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