Decades ago, when marketing first emerged as a coined phenomenon and went on to become a major profession, the aim of the discipline was to understand consumers deeply, and use this understanding to apply effective principles and practices to create compelling messages. The model was straightforward: marketers give, consumers take. However, this simplicity couldn’t – and didn’t – endure forever. Today, [...]
Woodline Branding Solutions will unveil its refreshed brand identity and branding capabilities at the upcoming Modern Marketing Expo in Johannesburg, taking place 11-13 September at the Gallagher Convention from 9am-5pm. Attendees at the stand can experience how Woodline’s branded products enhance corporate events. From providing shaded networking areas with branded umbrellas to creating comfortable meeting spaces with branded gazebos and bean [...]
Besides new solutions, Africa’s biggest marketing, branding, printing and signage exhibition will also feature workshops, and is your opportunity to level up your branding. Key reasons to visit: New Technology And Solutions See the latest marketing, signage and print product launches live and in action. Get expert insight on new industry developments and opportunities. AI Design Workshop For Signage And Print [...]
Adelaide Tshabalala, Lead Strategist at Nerdware, discusses overcoming digital strategy barriers with unconventional wisdom. After 14 years in the digital trenches, I’ve seen it all. From the early days of SEO hacks and MySpace profiles to the rise of AI-driven marketing and TikTok trends, one thing remains constant: clients face barriers that can make digital strategy feel like climbing Everest in [...]