Brands That Embrace Storytelling With Authenticity Will Build Loyalty
According to Flow Communications, storytelling is fundamental to human nature. It’s theorised that humans first acquired language 20 000-odd years ago and it’s almost certain that since then stories have been told. Storytelling is as primal as our fascination with flame. There’s science that demonstrates the effect stories have on us. When you hear or see a story, your brain’s neurons activate in [...]