Media Consumption Patterns Of South African Mid To Top-Income Earners

In an increasingly polarised world, we tend to make somewhat extreme assumptions about how divided our behaviours must be, but in reality there are significant grey areas when it comes to the media consumption patterns of South African mid to top-income earners. BrandMapp is South Africa’s largest survey of the country’s tax paying base, drawing data every year from more than [...]

By |2025-06-27T16:38:59+02:00June 27th, 2025|Trends|0 Comments

Why Always-On Audience Targeting Matters

For years, digital advertising has followed the same pattern: run a campaign, target an audience, track performance, report on ROI, then rinse and repeat. So, what’s wrong with that? According to Theo Visser, Head of Sales at Flow, it’s a lost opportunity. ‘The truth is, performance often improves the longer you engage your audience. You gain more insight. Meta and Google’s [...]

By |2025-06-03T16:57:47+02:00June 3rd, 2025|Trends|0 Comments
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