With platforms such as ChatGPT becoming pretty much ubiquitous in the past few years, generative artificial intelligence (AI) has moved swiftly from the realm of science fiction into everyday reality. It already plays a big role in the advertising industry, with estimates putting the global market revenue of AI usage in marketing at around $47 billion in 2025. We may expect younger [...]
In the ever-evolving marketing landscape, few channels have sparked as much hype, and scrutiny, as influencer marketing. The Nedbank IMC interviewed Tami Ruschin, Founder and Director at Style ID Africa, a bespoke influencer agency and Nedbank IMC partner, to get her industry insights on this tricky but critical marketing channel. 1. What Makes Influencer Marketing Valuable? Influencer marketing can be an [...]
Nadia Hearn, founder of Get Published, wants business owners to know this: PR is not about instant leads, it’s about lasting impact. And that impact, when strategically planned and consistently executed, delivers a powerful return on investment (ROI). Small business owners often see Public Relations (PR) as something reserved for brands with big budgets. Since PR focuses on building trust and [...]