PR Pros Should Balance Human Creativity With Data-Driven Ingenuity

Icandi CQ says PR professionals are the ones who keep brands human, relevant and credible in an increasingly tech-driven and fast-paced world. So, how do we stay ahead in an ever-evolving landscape? Challenge 1: Influencer Fatigue – Authenticity Over Sponsorships Influencer marketing has been a key component of modern communication strategies for some time now, but audiences are growing weary. They’ve [...]