October 2025 – Modern Marketing Expo

PwC Report Reveals Insights Into Africa’s Entertainment And Media Sector

The continent is in the midst of a profound shift in how entertainment and media (E&M) is created, consumed and monetised. This is according to PwC’s latest Africa Entertainment and Media Outlook – Perspectives Report 2025–2029. The report reveals that Kenya, Nigeria and South Africa are not only outperforming global benchmarks but are also redefining the future of media through mobile-first [...]

By meggan|2025-10-24T13:36:32+02:00October 24th, 2025|Trends|0 Comments

How Brands Can Connect With Consumers Who Crave Real-World Connection

With online content becoming more dazzling by the day, it’s getting harder to wow people and harder still to make content that leaves any kind of lasting impression. Add to that the growing trend towards screen fatigue and digital detoxing, and the message is clear: if brands want to stand out, digital-only is not the way. But pairing it with a [...]

By meggan|2025-10-10T17:11:54+02:00October 10th, 2025|Trends|0 Comments