In South Africa, Black Friday has evolved into a hybrid of in-store and online shopping, with local and international retailers competing for consumers’ attention and wallets. Black Friday has become a highlight on the global retail calendar, driving record-breaking sales and offering consumers a chance to score major discounts. Consumer insights agency KLA has compiled findings using YouGov Profiles data and [...]
Tanya de Jongh, Integrated Creative Director and Head of Design at RAPT Creative, says it’s long overdue that we start recognising the distinctiveness of design and doing better by the discipline. By understanding the unique contributions that designers bring to the table, we can elevate the role and celebrate the deep thinking and skill required to craft truly impactful design work. [...]
Currently, only 9% of out of home (OOH) media spend is directed towards the Western Cape, while 66% is allocated to Gauteng. Mali Motsumi-Garrido, Sales Director at Tractor Outdoor, discusses why you should be directing more of your out of home OOH spend towards the Mother City. It’s no secret that Gauteng currently devours the bulk of the out of home [...]
Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab, says that despite its complexity, empathy can be taught and, when leveraged effectively, becomes a game changer in both customer experience (CX) and employee engagement. Empathy is a key differentiator in creating exceptional customer experiences in an increasingly tech-driven business world. Labelled a ‘soft skill’, it’s a complex trait to develop [...]
Bontle Sibanda, senior account executive at Tribeca Public Relations, says that as PR professionals, we are creative by nature. This means we should not apply a one-size-fits-all approach to our strategies or campaign ideas. We should constantly challenge ourselves to come up with unique and tailored approaches that reflect the individuality of each client and their audiences. As Richard Branson wisely [...]
Visitors can elevate their productivity with UPrint’s innovative PRO860WT printer, being exhibited at the Modern Marketing Expo, taking place from 11-13 September at the Gallagher Convention Centre, 9am-5pm. Brand products such as pens, mugs, water bottles, glass, metal and more. The printer is designed to handle multiple jobs simultaneously, maximising a user’s earnings per minute and boosting efficiency. UPrint’s costing feature [...]
Woodline Branding Solutions will unveil its refreshed brand identity and branding capabilities at the upcoming Modern Marketing Expo in Johannesburg, taking place 11-13 September at the Gallagher Convention from 9am-5pm. Attendees at the stand can experience how Woodline’s branded products enhance corporate events. From providing shaded networking areas with branded umbrellas to creating comfortable meeting spaces with branded gazebos and bean [...]
Besides new solutions, Africa’s biggest marketing, branding, printing and signage exhibition will also feature workshops, and is your opportunity to level up your branding. Key reasons to visit: New Technology And Solutions See the latest marketing, signage and print product launches live and in action. Get expert insight on new industry developments and opportunities. AI Design Workshop For Signage And Print [...]
The main benefit of promotional products is personalisation and customisation. This is increasingly important in a world where people want to stand out and post their unique products all over social media. 2024 will see a combination of bestsellers continuing to remain popular, as well as a demand for more eco-friendly products. Personalised and reusable shopping bags are still a hit [...]
Willem Steenkamp, senior writer and editor at Flow Communications, says over the past year or so, since AI really made itself felt, the team have hashed and rehashed so many questions, especially around content generation, such as: can we use AI to produce copy for our clients? Should we? If so, how should we? What should we tell them about using [...]