Willem Steenkamp, senior writer and editor at Flow Communications, says over the past year or so, since AI really made itself felt, the team have hashed and rehashed so many questions, especially around content generation, such as: can we use AI to produce copy for our clients? Should we? If so, how should we? What should we tell them about using [...]
Personalisation and customisation is increasingly important in a world where people want to stand out and post their unique products all over social media. According to this report, the global custom T-shirt printing market is ‘expected to expand at a compound annual growth rate (CAGR) of 11.1% from 2023 to 2030’ and ‘the growing use of customised T-shirts as a branding [...]
After the success of last year's Modern Marketing Expo, the stage has been set to build and grow Africa’s biggest dedicated marketing event. The 2024 expo will be a showcase of even more diverse solutions and technology. Visitors can see the latest offerings in branding, marketing, graphics, signage, digital signage, point of sale displays, promotional clothing, in-store branding, digital printing, T-shirt [...]
The enduring appeal and impactful nature of meticulously branded uniforms or corporate gifts play a significant role in forging connections with customers, enhancing recall and familiarity, fostering loyalty, and ultimately shaping purchasing behaviour. Barron shares some insights on some of the key trends in the branded merchandise and apparel market, and the important considerations to look at. Casual and comfortable styles: [...]
Janet Berger, lead strategist at Flow Communications, says everyone who works in communications will attest to the fact that this is a landscape that is fast-changing and often difficult to keep up with. Last year I was confronted with the reality of just how much it has changed. My generation of South African moms had Marina Petropulos’ Baby and Child Care [...]
In the mix of marketing strategies vying for a slice of your revised budget, influencer marketing stands tall. It’s not just a matter of following trends; it’s about leaning into a measurable, data-driven approach that stands up to scrutiny just as firmly as any ‘hard’ marketing tactic. Gone are the days when influencer marketing was a gamble – today, it’s a [...]
Mike Smollan, Chief Growth and Innovation Officer at Smollan, looks at trend developments that are on the radar as the retail industry transformation continues. As per the Edge Global Insights Report 2023, overall, the retail industry this year has navigated the lingering effects of the pandemic, embraced digital transformation, addressed sustainability concerns, and tackled supply chain challenges. That is coupled with [...]
Founder of Hustle Media, Cindy Laufs, predicts that 2023 will be a watershed year for influencer marketing and that businesses that don’t recognise its potential will be left in the dust. Influencer marketing has become essential for brands to make their mark in the increasingly competitive digital sphere. Brands everywhere are clamouring for consumers’ attention, and consumers are looking for authentic [...]
Jacques Du Bruyn, Managing Director, Flume, believes that we will see social media ‘growing up’ in 2023. Digital marketing is connected to society because of the channels it makes use of, to communicate. The ubiquity of social media channels and the role they play in users’ lives means that whatever is happening in the social space has a direct impact on, [...]
The Effie Awards South Africa, the world’s preeminent marketing effectiveness award, and the Nedbank IMC Conference, Africa’s leading marketing conference, will partner in 2023 for the benefit of the marketing industry at large. The merging of the two industry events means that on Friday 15 September 2023, the Nedbank IMC Conference will serve as the Effie South Africa summit with the [...]