Barron shares tips on how to ensure that your corporate gifting strategy is on point, appropriate and does justice to your intent to thank those important people for their valued support and efforts throughout the year. It’s fast heading into year-end and the season for giving is in full swing. Corporate gifting is a thoughtful way for businesses to express appreciation [...]
T-shirts are popular because they can be customised to fit each individual’s unique personality and style. T-shirts can also be enhanced with special effects and very creative and eye-catching graphics. When designing printed T-shirts, there are certain things to consider to ensure the perfect result. T-Shirt Printing Design Tips: 1. Imagine your design on a T-shirt and where it will be [...]
Tara Turkington, CEO of Flow Communications, discusses eight business lessons that can be learnt from the Springboks. Striving for victory in the 2023 Rugby World Cup in France, the Springboks have modelled great leadership skills that are also useful reminders for good leadership in business. 1. Believe As Nelson Mandela said, ‘It always seems impossible until it’s done’. South Africa won [...]
Based on a recent poll conducted using KLA’s YourView tool, there are six main reasons why consumers in South Africa are hesitant to shop online. Security Concerns A staggering 44% of respondents expressed concerns about the security of their personal and financial information while shopping online. Security threats, including scams and phishing attacks, deter many South Africans from engaging in online [...]
Media monitoring company, Novus Group, discusses how to unlock the secrets to PR success. The effectiveness of a PR campaign extends beyond splashy launches and big announcements. To truly understand if your PR is yielding results, it is vital to dive into the metrics, gauge brand sentiment, and have an eye on competitor activities. Of course, before any organisation or agency [...]
After the success of the Modern Marketing Expo, held from 13-15 September at Gallagher Convention Centre, the stage has been set to build and grow Africa’s biggest dedicated marketing event. The 2024 expo will be a showcase of even more diverse solutions and technology. The expo, which was co-located with Sign Africa, FESPA Africa, Africa Print and Graphics Print & Sign, [...]
The Redbox Magnetic Display is an innovative exhibiting solution, and is composed of 100% recyclable cardboard. The reliable cardboard displays are quick to assemble for Point of Purchase purposes. Tygan Digital, which is an exclusive Redbox agent in Southern Africa, will exhibit the Magnetic Display at the Modern Marketing Johannesburg Expo, taking place 13-15 September […]
According to Peter Verster-Cohen and Rob McCulloch of The Video Cartel, embracing video marketing in a strategic and tailored manner will not only yield significant return on investment (ROI), but also ensure that brands stay relevant and thrive in this visually driven landscape. Video has emerged as the powerhouse for brands seeking to captivate audiences […]
Montserrat Petit, writing for drupa, is the founder and managing director of the Barcelona-based marketing agency MOND Marketing On Demand. She writes that in today’s world, we are constantly bombarded with all kinds of information in all possible formats, shapes, colours and sounds. Our brains receive thousands of messages every day and are constantly switching […]
Koo Govender, CEO at Publicis Groupe Africa, says that she want us all to take a long, hard look in the mirror as an industry, and ask the question: are we truly honouring the cultural and historical days of significance? Women’s Month is once again gaining incredible traction in South Africa and consumers are being […]