Roman Magis, Principal Director of Video, Advertising and Content for Accenture Africa, states that the world has experienced enormous disruption in the broadcasting arena. As newer and more innovative technologies change how content is created, distributed and consumed, the entry of global players is threatening the local South African market share and compelling local media […]
According to Lizelle McConnell, Head of Sales at Tractor Outdoor, data is now almost a basic passport to getting the deal. Data is undoubtedly necessary when justifying why any medium should be on a schedule, especially for multinational brands who have strict tracking criteria, and where bonuses are dependent on key performance indicators (KPI) delivery. […]
According to Natascha Torres, digital strategist at DataCore Media, one of the most exciting opportunities an age of big data and artificial intelligence (AI) holds for marketers is the ability to hyper-personalise advertising on a massive scale. The tools we have at our disposal make it increasingly viable to customise messaging and creative on digital platforms […]
To help overcome consumer fatigue, Abhishek Borah, INSEAD Assistant Professor of Marketing, and his co-authors launched a research study to explore the potential for social media communication that customers do not get tired of and, on the contrary, love to share with others. Crafting social media posts that drive both clicks and profits and how […]
Responses from 2000 consumers in the 2020 South African Digital Customer Experience Survey revealed that digital customer experiences have held steady since 2019. This is promising given that globally there’s been a significant decline in satisfaction as customer expectations have evolved. The report also outlines vital behavioural changes that took place during Covid-19 – habits […]
Our Modern Marketing Digital TrendCamp video features David Jenkins, Director of Mickey Llew, whose video focuses on communicating and content dissemination across the digital marketing landscape in the ‘new normal.’ The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 […]
According to the South African Council of Shopping Centres, shoppers are going to be timid to venture out once the lockdown is fully lifted, which emphasises the importance of evolution in business: adaptation to the needs of the customers. Other than if it had to blow up, the worst thing that could happen to a […]
According to Jennifer Perry, Senior Director, Cognitive Science and Audience Strategy at Acceleration, agile brands are building the human understanding it takes to create long-lasting experiences that will linger with consumers after the current crisis. The Covid-19 pandemic means that most organisations are preoccupied simply with keeping the lights on and their doors open. But […]
On 23 June, Modern Marketing LIVE hosted an ‘E-Commerce 101: Exploring Business Opportunities’ webinar. Attendees could engage with experts and gain the knowledge to develop their own strong E-commerce platforms. The webinar was sponsored by In-Detail and DHL. Gerald Yapp, Creative Director at In-Detail, discussed the fundamentals of setting up your website as well as […]
Hamilton Zwane, content copywriter at Grey Africa, gives insight into how the South African youth are using social media, what’s changed in their usage during Covid-19, and what should be trending in the near future. Three latest social media trends Social media trends change quite regularly, but that is the nature of social, to constantly change […]