According to Madelene Cronje, digital campaign lead at midnight, the innovation agency of iqbusiness, most South African marketers have experienced how well digital works for marketing campaigns, where the goal is to get prospects to move from awareness and interest to consideration and conversion. However, many still cling to TV and radio as their primary channels for the big-branding campaigns, believing [...]
The Influencer Playbook, based on a survey of 560 influencers conducted over a three-month period, aims to provide transparency in the marketing landscape, particularly concerning influencer rates and expectations. The Racket Club, in collaboration with YOUKNOW, are proud to reveal the findings of their comprehensive influencer report, which sheds light on influencer engagement and industry benchmarks in South Africa. Braden Smulders, [...]
In a new whitepaper, Incubeta looks at why data unification is critical, how it serves as the linchpin for measurability as well as AI success, and what steps organisations can take to set themselves up for sustainable business growth in a data-driven future. Most 2025 prediction pieces will be focusing, at least in part, on how measurement strategies, predictive analytics, and AI-driven [...]
According to Vanessa Bosman, Managing Director at Just Design SA, following numerous local and international design awards in 2024, the creative industry is once again confronting longstanding issues: the legitimacy of these awards followed by the true value of creative work, and consequently, the issue of unfair compensation. While these topics have been discussed for decades, nothing has changed, and we [...]
In South Africa, Black Friday has evolved into a hybrid of in-store and online shopping, with local and international retailers competing for consumers’ attention and wallets. Black Friday has become a highlight on the global retail calendar, driving record-breaking sales and offering consumers a chance to score major discounts. Consumer insights agency KLA has compiled findings using YouGov Profiles data and [...]
Tanya de Jongh, Integrated Creative Director and Head of Design at RAPT Creative, says it’s long overdue that we start recognising the distinctiveness of design and doing better by the discipline. By understanding the unique contributions that designers bring to the table, we can elevate the role and celebrate the deep thinking and skill required to craft truly impactful design work. [...]
Currently, only 9% of out of home (OOH) media spend is directed towards the Western Cape, while 66% is allocated to Gauteng. Mali Motsumi-Garrido, Sales Director at Tractor Outdoor, discusses why you should be directing more of your out of home OOH spend towards the Mother City. It’s no secret that Gauteng currently devours the bulk of the out of home [...]
Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab, says that despite its complexity, empathy can be taught and, when leveraged effectively, becomes a game changer in both customer experience (CX) and employee engagement. Empathy is a key differentiator in creating exceptional customer experiences in an increasingly tech-driven business world. Labelled a ‘soft skill’, it’s a complex trait to develop [...]
In a recent presentation to the Mobile Marketing Association (MMA) in Johannesburg, Jeané van Greunen, Chief Client Officer at Helm, delved into the interplay between tech innovation and market demands, shedding light on the important role of Artificial Intelligence (AI) in modern marketing strategies. Emphasising the prowess of AI with the timeless essence of the human touch, van Greunen shared a [...]
Customer Generated Content (CGC) allows consumers to share their real-life experiences with brands on social media, creating powerful, authentic content that resonates with their peers. Brands are now using this evolving form of word-of-mouth to build stronger connections and trust with their audiences. As South Africans, having stories woven into the fabric of everyday life is an age-old tradition. For generations, [...]