Icandi CQ says PR professionals are the ones who keep brands human, relevant and credible in an increasingly tech-driven and fast-paced world. So, how do we stay ahead in an ever-evolving landscape? Challenge 1: Influencer Fatigue – Authenticity Over Sponsorships Influencer marketing has been a key component of modern communication strategies for some time now, but audiences are growing weary. They’ve [...]
With platforms such as ChatGPT becoming pretty much ubiquitous in the past few years, generative artificial intelligence (AI) has moved swiftly from the realm of science fiction into everyday reality. It already plays a big role in the advertising industry, with estimates putting the global market revenue of AI usage in marketing at around $47 billion in 2025. We may expect younger [...]
In the ever-evolving marketing landscape, few channels have sparked as much hype, and scrutiny, as influencer marketing. The Nedbank IMC interviewed Tami Ruschin, Founder and Director at Style ID Africa, a bespoke influencer agency and Nedbank IMC partner, to get her industry insights on this tricky but critical marketing channel. 1. What Makes Influencer Marketing Valuable? Influencer marketing can be an [...]
Nadia Hearn, founder of Get Published, wants business owners to know this: PR is not about instant leads, it’s about lasting impact. And that impact, when strategically planned and consistently executed, delivers a powerful return on investment (ROI). Small business owners often see Public Relations (PR) as something reserved for brands with big budgets. Since PR focuses on building trust and [...]
In an increasingly polarised world, we tend to make somewhat extreme assumptions about how divided our behaviours must be, but in reality there are significant grey areas when it comes to the media consumption patterns of South African mid to top-income earners. BrandMapp is South Africa’s largest survey of the country’s tax paying base, drawing data every year from more than [...]
For years, digital advertising has followed the same pattern: run a campaign, target an audience, track performance, report on ROI, then rinse and repeat. So, what’s wrong with that? According to Theo Visser, Head of Sales at Flow, it’s a lost opportunity. ‘The truth is, performance often improves the longer you engage your audience. You gain more insight. Meta and Google’s [...]
Modern Marketing interviewed Moagi Bodibe, Managing Director Marketing Practice at Accenture Song South Africa, about the opportunities and challenges AI poses for marketers, as well as how marketers need to show up and claim their space in this new AI era. Bodibe will be a featured speaker at the upcoming New Gen Trends Conference on May 23rd at the Venue in [...]
According to Flow Communications, storytelling is fundamental to human nature. It’s theorised that humans first acquired language 20 000-odd years ago and it’s almost certain that since then stories have been told. Storytelling is as primal as our fascination with flame. There’s science that demonstrates the effect stories have on us. When you hear or see a story, your brain’s neurons activate in [...]
Not very long ago, big business seemed to be at the core of the creative world. Clients were set on aligning with the largest agencies, top talent would only consider industry giants for their CVs and award ceremonies seemed to dole out accolades to the same big names year after year. But things are very different now. Thanks to an ever [...]
Flow’s Co-Founder and Co-CEO, Daniel Levy, says for decades, third-party cookies were the cornerstone of digital advertising, enabling brands to reach their audiences. However, increasing privacy regulations and the threat to phase out cookies have disrupted this model. The silver lining? Retailers and e-commerce platforms already have a wealth of first-party data – direct insights into customer habits, preferences, spend and [...]