According to Lizelle Mc Connell, Sales Director at Tractor Outdoor, out of home (OOH) is not the same industry it was two decades ago. Across the global landscape, the OOH arena has typically been an industry that has seen more men enter its ranks than women – but things are starting to change. And this change is desperately needed, said Mc Connell, but [...]
Moti Grauman, Digital Media Strategist at The MediaShop, cites Noah Yuval Harari’s book Sapiens, which argues that a brand is simply an agreed social construct that is lacking anything substantial. In fact, the elements of which any brand comprises are arbitrary. A brand is a not a logo, because logos change. It is not the building, because companies move. It is not [...]
Modern Marketing is one of the media partners for the Graphics, Print & Sign Live Demo Expo, taking place from 5-7 October 2021, where visitors can discover innovative technology and product demonstrations of the latest branding solutions that have been launched. Be inspired to start your own business or diversify your existing business with the latest products. Graphics Print & Sign [...]