Brands Should Use Data To Humanise Customer Relationships

Haydn Townsend, managing director of Accenture Interactive, says the push and pull between consumers’ desire to be known and their wish for privacy has increasingly become an issue for brands. Leading brands are now using data to humanise their customer relationships while learning where to draw the line between invasive and inventive. Many consumers feel brands […]

By |2021-01-22T08:32:40+02:00January 20th, 2021|Branding|0 Comments

Implementing A Data Strategy Requires Strategic Marketing Decisions And More

Quinton Luck, Managing Director at Arc South Africa, says that adopting a data strategy is like adopting a dog. With a few years into the game of developing and implementing data strategies, it is pretty clear to me that many potential clients seem to suffer from a ‘fear of commitment’ and ‘fear of the unknown’. […]

By |2020-12-07T10:25:57+02:00December 2nd, 2020|Branding|0 Comments
Go to Top