Personalised Image Printers (PI Printers) will showcase a multitude of printing options for product branding at the upcoming Modern Marketing Expo, taking place from 11-13 September at Gallagher Convention Centre. The company will brand anything that is printable, and they give users the opportunity to use their unique online creative tools to let users’ imaginations run […]
According to the Advertising Media Forum (AMF), the media industry in many markets stares down a barrel of uncertainty. The eco-system of publishers, broadcasters and media agencies face cash-strapped crossroads and the South African context is no different. Here, our local junctures of change are exacerbated by the need to inject growth by establishing new media agencies, despite a low funding [...]
Gumtree SA Digital Marketing Manager, Michael Walker, states that branding and SEO should work together. There’s no point in ranking number 1 for ‘taxi’ if everyone is typing Uber into the search bar. SEO can be a great asset for informing and evolving brand strategy, if it’s utilised strategically. In addition, it is crucial to look at the fundamentals of your [...]
Arisha Saroop, Business Unit Manager at The MediaShop Durban, says that brands should create more engaging and relevant content, and challenges marketers to be brave, inclusive and representative. A particular example of how a brand proudly stood up for representation made me sit up and reaffirm some brand affinities held close to my chest. Coca Cola Brazil recently took the homophobic [...]