Taking Marketing From Evolution To Execution

According to Haydn Townsend, Managing Director for Accenture Interactive in Africa, the way customers experience and engage with brands today is very different. To successfully take marketing from evolution to execution requires us to start thinking and doing things differently. Globally, executives have woken up to the fact that we now find ourselves in an […]

By |2020-07-06T08:30:54+02:00July 1st, 2020|Marketing|0 Comments

Data Gives Relevance To Creative, While Creative Brings ‘Life’ And Personality To Data

According to Shaune Jordaan, Hoorah Digital CEO, personalisation, measurement and similar digital capabilities are the savvy marketer’s best defence against the clutter and the noise, allowing for the prioritisation of the customer experience (CX).  Brand and customer loyalty, once the currency in which great advertisers and marketers traded, is on the decline worldwide. Today, consumers […]

By |2020-07-06T08:30:58+02:00July 1st, 2020|Advertising news|0 Comments
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