/Advertising news

Creating A ‘New Normal’ In SA Media And Advertising

According to Amanda Rogaly, Chief Mommy at the online parenting platform, BabyYumYum, advertising spend is set to decrease significantly both locally and globally in 2020, but there may be a glimmer of hope among the chaos.  Media spend during and post Covid-19 For almost every company, Covid-19 has forced exec teams to bring budgets front […]

By |2020-05-22T10:11:18+02:00May 20th, 2020|Advertising news|0 Comments

Timeless Brand Tactics To Survive The Current Advertising Climate And Beyond

Wayne Flemming, Founder and Managing Director of Brandtruth//DGTL, states that with the landscape of Covid-19 in South Africa changing daily, there are three timeless tactics that any brand can use to survive both in the current advertising climate, as well as afterwards. While short-term goals are easily interchangeable, they must still feed into the overall […]

By |2020-05-08T10:44:27+02:00May 4th, 2020|Advertising news, Marketing|0 Comments

Reimagining Innovation And Creativity In The Time Of The Coronavirus

According to Shaune Jordaan, CEO of Hoorah Digital, the internet and social media, which make information readily available in a scenario completely at odds with our reality 25 years ago, are meanwhile feeding rather than quelling the global state of panic. Coronavirus is, arguably, like nothing we’ve experienced in recent history. It’s both remarkable and […]

By |2020-04-28T09:20:25+02:00Apr 20th, 2020|Advertising news, Industry news|0 Comments

A Rise In Media Consumption During Lockdown

Lukanyo Bushwana, Strategist at The MediaShop, says as the old adage goes ‘one man’s loss is another man’s gain’. Any global pandemic is bound to cause distress and uncertainty, causing people to be socially isolated, limiting their exposure to certain mediums and increasing consumption of others. According to Nielsen, staying put in our homes can […]

By |2020-04-14T10:18:04+02:00Apr 7th, 2020|Advertising news, Branding|0 Comments

Unleash Your Creativity In The Roland TikTok Challenge

Roland DG South Africa is looking for uplifting videos to brighten up this lockdown. Show your talent, your skills or just make us all laugh. You have the time, so Roland is giving you the motivation with the Roland Unleashed Competition. Submit an original TikTok video and you could win – enter now! Sign Africa is […]

Creativity Saves The World Post #Coronavirus

Rohan Reddy, Executive Creative Director for the McCann Africa network, says just three months ago, most had never heard of ‘the Coronavirus’, but now it is a household word. In response, countries are shutting their borders, denying visas and grounding airlines. Schools and universities are closing, supermarket shelves are being emptied of everything from toilet […]

By |2020-04-06T10:30:32+02:00Mar 30th, 2020|Advertising news|0 Comments

Advertisers Need To Consider Their Messaging During COVID-19

Jane Ostler, the Global Head of Media, Insights Division at Kantar, says advertising faces an uncertain time during the COVID-19 pandemic. There are a few scenarios we are observing: Ssome advertisers are shifting their media budgets between channels, while others are postponing campaigns or, in certain categories, cancelling planned activity altogether. As Nigel Hollis said in […]

Data-Driven Decisions Deliver The Right Message To The Right Audience

According to Statista, about 20 to 22 million people in South Africa use a smartphone, which accounts for nearly one-third of the country’s population. This, together with the declining cost of data is changing consumer behaviours, and businesses are increasingly having to turn to different channels and platforms through which to interact with their customers, […]

By |2020-03-13T13:49:23+02:00Mar 11th, 2020|Advertising news, Branding, Marketing|0 Comments

How To Create The Right Blend Of Traditional And Digital Marketing And Advertising

Roman Magis – Principal Director: Video, Advertising and Content for Accenture in South Africa – states that modern consumers now also connect with brands at an average of four to six touchpoints and they migrate from traditional platforms to digital devices to generate deeper insights before they take the desired action.  The media landscape continues […]

By |2020-03-13T13:49:30+02:00Mar 11th, 2020|Advertising news, Marketing|0 Comments