Irvine Partners To Serve As Communications Partner For Huawei’s South African Corporate Office

Having recently been awarded the Huawei Technologies corporate communications account, Irvine Partners’ mandate will be to communicate Huawei’s significant local impact – both in terms of a tangible commitment to social responsibility and its contribution to South Africa’s digital transformation and economic growth. The agency will also handle all media enquiries and liaison around Huawei […]

By |2021-03-15T13:32:42+02:00Mar 8th, 2021|Advertising news|0 Comments

Migration To Digital Media And Channels Creates Exciting Opportunities For Marketers

According to Grant Lapping, Managing Director at DataCore Media, getting the full value from consumer data may require a mental shift for some marketers. The data is only truly valuable when it is used to create more personalised customer engagements and experiences. If brands continue to push out generic campaigns rather than messages targeted to […]

Pernod Ricard Partners With Springbok Stalwarts For #SisonkeMzansi Campaign

On 11 November 2020, Modern Marketing attended Pernod Ricard South Africa’s launch of the #SisonkeMzansi campaign at their offices Woodmead. Pernod Ricard will be ‘gifting different’ this festive season by investing in the local economy through the campaign. The company has partnered with Springbok stalwarts Siya Kolisi and Cheslin Kolbe. The duo will be encouraging […]

By |2020-11-20T11:35:58+02:00Nov 19th, 2020|Advertising news|0 Comments

The Best Marketing And Adverts Will Work Even Better In An Optimal Context

According to Attic Rush, creativity in advertising, most of the time, refers to the creative itself. In the ‘good old days’, advertising media was limited to print, radio and TV. Then entered the digital world. As mobile devices become more common, mobile screens are where the majority of consumers’ eyeballs are. Although the story and the […]

By |2020-11-13T10:13:58+02:00Nov 11th, 2020|Advertising news|0 Comments

The World Has Changed And Agencies Need To Step Up To The Challenge

According to M&C Saatchi Abel Group Managing Director Jason Harrison, as the economy stutters back to life, and brands try to position themselves for a post-pandemic world, creative agencies have been thrust into the role of frontline workers within this new economic landscape. The world has changed, and agencies need to step up to the […]

By |2020-10-02T09:11:53+02:00Sep 29th, 2020|Advertising news|0 Comments

Loeries 2020 Awards Judging Commences

More than 175 regional and international judges will be judging more than double the submissions received when compared to the previous year for the Loeries. This further adds to the usual excitement felt during this annual highlight on the creative calendar.  The team of esteemed international Jury Presidents – who will be the Jury overall […]

By |2020-09-28T08:40:32+02:00Sep 22nd, 2020|#Loeries2020, Advertising news|0 Comments

Home-Based Working Can Be Tricky For Creatives

Havas Southern Africa Chief Creative Officer, John Davenport, discusses ways that creatives can survive Working From Home (WFH). Although the nature of work and productivity is an area into which there has been a huge amount of research (because it is a lucrative area for academics to study) there has been very little research into home-based […]

By |2020-08-03T08:25:15+02:00Jul 28th, 2020|Advertising news, Industry news|0 Comments

Reinventing Brands To Be More Purpose-Led

According to Arisha Saroop, Managing Director of The MediaShop Durban, the Covid-19 crisis has left its mark on virtually every single industry around the world and on all levels from a social, health and economic perspective. As some economies ground to a halt and others are still recovering from imposed lockdowns, brands, like individuals, are […]

By |2020-08-03T08:25:26+02:00Jul 27th, 2020|Advertising news|0 Comments