Megan Walker, Senior Media Strategist at The MediaShop, says true convenience helps you better serve your customers, and the easier it is for them to get much needed information and complete a purchase with you, the happier they will be. Consumers want more, better, faster, cheaper and can we have it now please? These recurring […]
Having recently been awarded the Huawei Technologies corporate communications account, Irvine Partners’ mandate will be to communicate Huawei’s significant local impact – both in terms of a tangible commitment to social responsibility and its contribution to South Africa’s digital transformation and economic growth. The agency will also handle all media enquiries and liaison around Huawei […]
According to Grant Lapping, Managing Director at DataCore Media, getting the full value from consumer data may require a mental shift for some marketers. The data is only truly valuable when it is used to create more personalised customer engagements and experiences. If brands continue to push out generic campaigns rather than messages targeted to […]
On 11 November 2020, Modern Marketing attended Pernod Ricard South Africa’s launch of the #SisonkeMzansi campaign at their offices Woodmead. Pernod Ricard will be ‘gifting different’ this festive season by investing in the local economy through the campaign. The company has partnered with Springbok stalwarts Siya Kolisi and Cheslin Kolbe. The duo will be encouraging […]
According to Attic Rush, creativity in advertising, most of the time, refers to the creative itself. In the ‘good old days’, advertising media was limited to print, radio and TV. Then entered the digital world. As mobile devices become more common, mobile screens are where the majority of consumers’ eyeballs are. Although the story and the […]
According to M&C Saatchi Abel Group Managing Director Jason Harrison, as the economy stutters back to life, and brands try to position themselves for a post-pandemic world, creative agencies have been thrust into the role of frontline workers within this new economic landscape. The world has changed, and agencies need to step up to the […]
More than 175 regional and international judges will be judging more than double the submissions received when compared to the previous year for the Loeries. This further adds to the usual excitement felt during this annual highlight on the creative calendar. The team of esteemed international Jury Presidents – who will be the Jury overall […]
Quinton Luck, Managing Director Saatchi & Saatchi South Africa, shares five valuable principles that have worked well for him in leading the agency. As someone who has been a member of the National Sea Rescue Institute (NSRI), he likens leading a company to correctly launching a boat. I was selected to be part of the […]
Havas Southern Africa Chief Creative Officer, John Davenport, discusses ways that creatives can survive Working From Home (WFH). Although the nature of work and productivity is an area into which there has been a huge amount of research (because it is a lucrative area for academics to study) there has been very little research into home-based […]
According to Arisha Saroop, Managing Director of The MediaShop Durban, the Covid-19 crisis has left its mark on virtually every single industry around the world and on all levels from a social, health and economic perspective. As some economies ground to a halt and others are still recovering from imposed lockdowns, brands, like individuals, are […]