Lead strategist at Eclipse Communications, Jacki McEwen, explains that the term Generation Alpha was coined by demographer and sociologist, Mark McCrindle, who estimated that 2.5 million Generation Alphas are born globally every week and will account for about two billion of the global population by 2025. Born between 2010 and 2025, the successors of Generation […]
According to Attic Rush, there is a gap in both the local and international market for brands to get ahead in eSports (competitive gaming). Over the past five years, eSports has progressed from being a niche gaming subculture to a growing cultural phenomenon. The industry is attracting millions of online viewers per month via livestreaming sites […]
Anathi Kumalo, Social Media Manager at Grey Advertising, says content overload has been prevalent when it comes to social media, which is not always a bad thing, as there is some content people just cannot get enough of. During the pandemic, social media has been a good distraction. Many people have turned to it to find […]
Zubeida Goolam, co-founder and creative partner at Brandtruth//DGTL, says it is important to build an online community. To do that, you need to foster a space where your audiences can engage with your business, and hashtags are a great way to do that. It is not about being seen by a lot of people, it […]
According to Dev Naidoo from New Media and Leo Redelinghuys, Content Marketing Institute research indicates that B2B marketers are doing well when it comes to educating and growing awareness but are struggling with building lasting relationships and building the bottom line. The rise of digital has resulted in an ever-increasing wave of competition to reach […]
Zubeida Goolam, co-founder and creative partner at Brandtruth//DGTL, discusses the apps and other technologies available to create engaging content. With well over 100 days of a nationwide lockdown, can this still be considered the new way of life, given that it is likely to last for the foreseeable future? With locals adjusting to work-from-home or more […]
According to Filip von Reiche, Senior Vice President, Enablement Services at Acceleration, automating your marketing processes enables you to reduce the time your team spends on repetitive, low-value tasks, improve customer engagement across multiple channels, and ultimately, get a better return on investment from your spending. Here are eight steps you can take to streamline […]
Siya Metane, Founder and CEO, SlikourOnLife, says there have been many highlights for Master KG and his collaborator Nomcebo since Jerusalema was released in November 2019 – every one of them a marketer’s dream. The process of a company bringing a new consumer product to market couldn’t be more different from an artist releasing a new piece […]
Livia Dyer, partner, and Nadine Mather, Senior Associate, at Bowmans, state that direct marketing refers to the practice of approaching an individual, either in person, by post, or electronic communication, to promote or offer to supply any goods or services, or to request an individual to make a donation of any kind. Direct marketing can […]
Dylan Fortune, Head of Innovation at MetropolitanRepublic, says there are two perspectives of purpose-led marketing currently in the mainstream consciousness of companies. One is that it is a strategic drive to align with a cause or movement as and when it is convenient or beneficial to do so. Perhaps we’d find more than a handful […]