Curv Signage will exhibit its signage solutions at the Graphics, Print and Sign Expo, taking place from 14-16 September at the Gallagher Convention Centre, 9am-5pm. The company manufacture a complete range of signage kits for all sign writers. Their Curv kits come flat-packed and ready for quick and easy installation. These kits are supplied with all the required fasteners and trims [...]

Location-based advertising allows for targeted campaigns and good levels of engagement, especially in settings where there is high footfall and dwell time. One example of this environment is service stations. Lightstone revealed that the average motorist stops at a service station approximately nine times per month. ‘This tells us that consumers are stopping more often at stations than is required simply [...]

JD Engelbrecht, Managing Director, Everlytic, writes that delivery and sender reputation are crucial differentiators. But what makes a company a ‘safe’ sender and what affects its classification (which could see it labelled as spam and even potentially be blacklisted by monitoring organisations)? What makes one email service provider (ESP) better at delivering email than another? Email marketers face a myriad of [...]