According to JG Bezuidenhout from Offernet, it’s important for website owners to keep updated on the latest SEO trends that come out yearly. This way, you can keep your site current and one step ahead of the competition. SEO, or search engine optimisation, is the process of improving the ranking of a website on search engines. The higher the ranking, the [...]
Curv Signage will exhibit its signage solutions at the Graphics, Print and Sign Expo, taking place from 14-16 September at the Gallagher Convention Centre, 9am-5pm. The company manufacture a complete range of signage kits for all sign writers. Their Curv kits come flat-packed and ready for quick and easy installation. These kits are supplied with all the required fasteners and trims [...]
Location-based advertising allows for targeted campaigns and good levels of engagement, especially in settings where there is high footfall and dwell time. One example of this environment is service stations. Lightstone revealed that the average motorist stops at a service station approximately nine times per month. ‘This tells us that consumers are stopping more often at stations than is required simply [...]
Gawk is presenting five hand picked Triga Go products presented in kit form with a view to attract potential distributors at the upcoming Graphics, Print and Sign Expo, taking place from 14-16 September at the Gallagher Convention Centre. As a modular display system, Triga has traditionally been a tough sell within a typical distribution model. Recognising this, Gawk has selected five [...]
Natascha Torres, Head of Digital Strategy at +OneX, says TikTok and Google Performance Max unlocked new possibilities for South African brands. Over the past year, social media and programmatic platforms have launched a range of powerful new features and tools for digital marketers and advertisers in their efforts to capture a large slice of businesses’ ad spending. Facebook, which changed its [...]
Craig Lubbe, CEO of bidorbuy, discusses emerging e-commerce opportunities and what entrepreneurs abroad are doing that their local counterparts could be doing. In May this year, the UN Conference on Trade and Development (UNCTAD) released a report that showed e-commerce’s share of the global retail trade grew from 14% in 2019 to 17% in 2020. The huge increase, representing tens of [...]
According to Greg Gatherer, Account Manager at Liferay, companies must find innovative ways to distinguish their offerings through the entire customer lifecycle, including later stages that still have untapped opportunities for engagement. In today’s competitive world, brand loyalty is no longer a guarantee for digital businesses. Customers are increasingly making purchases based on the experience that companies offer, rather than on [...]
JD Engelbrecht, Managing Director, Everlytic, writes that delivery and sender reputation are crucial differentiators. But what makes a company a ‘safe’ sender and what affects its classification (which could see it labelled as spam and even potentially be blacklisted by monitoring organisations)? What makes one email service provider (ESP) better at delivering email than another? Email marketers face a myriad of [...]
According to Reagan Kok, Hoorah Digital CEO, it is worth interrogating what exactly is meant by empathy in the context of business generally and marketing and advertising specifically. Empathy is the ability to understand or share another person’s feelings or experiences. By implication, this suggests that empathy in the business context is about placing the needs and desires of the customer [...]
Brent Haumann, Managing Director, Striata, says research shows that you have just seven seconds to make a first impression. In today’s world, chances are that the first time a customer comes across your business, it won’t be through an advert or a shopfront, but online. That digital first impression matters far more than you might think. As is the case in [...]