According to JG Bezuidenhout from Offernet, it’s important for website owners to keep updated on the latest SEO trends that come out yearly. This way, you can keep your site current and one step ahead of the competition. SEO, or search engine optimisation, is the process of improving the ranking of a website on search engines. The higher the ranking, the [...]
According to Zubeida Goolam, Chief Creative Officer at Valiant, the adoption of new technologies should only eliminate communication barriers between the brand and its audience, not worsen the experience. The human element is always key to transformation. Transformation in digital marketing must begin internally to leverage external opportunities. It is up to the organisation to […]
According to Sikota Suuya Bones, media director at Dentsu Zambia, the general assumption is that the appetite for digital media has grown exponentially. Are clients ready to shift their budget from traditional media to new media that allows them to make real-time changes and track campaign performance with various KPIs? Consumers and clients are going to adapt […]
Candice Lee Reeves, senior digital copywriter at Everlytic, states that unless you understand who your customers are and what they really want, you will have a difficult time knowing how to give them an experience that brings them joy. Start by creating client personas for the types of clients you work with. You can also run […]
Calvin Fisher, owner of Pandabomb, shares how to create engaging footage and gives tips on how to shoot quality video content that spreads brand awareness. In an age of technology where most people carry smartphones or tablets, video marketing has risen in popularity to become one of the most efficient methods of delivering marketing messages. […]
According to the Digital School of Marketing, brand management strategy definitely involves intuition. However, you can also use data to guide your direction. One way to gain an understanding of whether your brand is on the right track in terms of its brand management strategy is to think of it as a story you are […]
According to Kristen McCormick, Senior Managing Editor at WordStream, reducing uncertainty is only the first part of the equation when writing effective marketing copy. You also have to build trust. Here are some phrases to include in your assets to give customers more reasons to continue engaging with you: Check out our testimonials page. See our […]
According to Meltwater, in the midst of the Covid-19 pandemic, new social media platforms have been welcomed with open arms by online users, in the search for new and meaningful ways to connect differently to the usual social media platforms like Instagram and Facebook. Although Telegram, Omegle and Clubhouse existed long before the pandemic, 2020 […]
Richard Mullins, Managing Director for Europe, Middle East and Africa at Acceleration, states that there are a few brands who have mastered cross-marketing and are now starting to look at omnichannel engagement. As often as the word ‘omnichannel’ is bandied about, there are not many brands – if truly any – that have reached this […]
According to Desirée Gullan, co-founder and executive creative director of G&G Digital, a major takeaway from the pandemic is that it permanently changed consumer behaviour, both online and offline. Marketing professionals, businesses and organisations need to adapt to this behaviour change. Many marketing professionals were unprepared for the digital revolution that came with the 2020 […]