The Human Element Enhances Communication Between Brands And Audiences

According to Zubeida Goolam, Chief Creative Officer at Valiant, the adoption of new technologies should only eliminate communication barriers between the brand and its audience, not worsen the experience. The human element is always key to transformation. Transformation in digital marketing must begin internally to leverage external opportunities. It is up to the organisation to […]

By |2021-02-26T08:59:43+02:00Feb 23rd, 2021|Branding, Digital marketing|0 Comments

Combining Traditional And Digital Media To Serve More Market Segments

According to Sikota Suuya Bones, media director at Dentsu Zambia, the general assumption is that the appetite for digital media has grown exponentially. Are clients ready to shift their budget from traditional media to new media that allows them to make real-time changes and track campaign performance with various KPIs? Consumers and clients are going to adapt […]

By |2021-02-19T12:40:57+02:00Feb 17th, 2021|Digital marketing|0 Comments

Understanding A Customer Helps To Deliver Tailor-Made Customer Experiences

Candice Lee Reeves, senior digital copywriter at Everlytic, states that unless you understand who your customers are and what they really want, you will have a difficult time knowing how to give them an experience that brings them joy. Start by creating client personas for the types of clients you work with. You can also run […]

Tips On Creating Video Content That Spreads Brand Awareness

Calvin Fisher, owner of Pandabomb, shares how to create engaging footage and gives tips on how to shoot quality video content that spreads brand awareness. In an age of technology where most people carry smartphones or tablets, video marketing has risen in popularity to become one of the most efficient methods of delivering marketing messages. […]

By |2021-02-19T12:43:19+02:00Feb 16th, 2021|Digital marketing|0 Comments

Using Marketing Phrases That Build Trust

According to Kristen McCormick, Senior Managing Editor at WordStream, reducing uncertainty is only the first part of the equation when writing effective marketing copy. You also have to build trust. Here are some phrases to include in your assets to give customers more reasons to continue engaging with you: Check out our testimonials page. See our […]

Online Users Open To New Social Media Networks

According to Meltwater, in the midst of the Covid-19 pandemic, new social media platforms have been welcomed with open arms by online users, in the search for new and meaningful ways to connect differently to the usual social media platforms like Instagram and Facebook.  Although Telegram, Omegle and Clubhouse existed long before the pandemic, 2020 […]

By |2021-02-01T09:27:57+02:00Jan 27th, 2021|Digital marketing|0 Comments

Adapting Digital And Marketing Strategies To Changing Consumer Behaviour

According to Desirée  Gullan, co-founder and executive creative director of G&G Digital, a major takeaway from the pandemic is that it permanently changed consumer behaviour, both online and offline. Marketing professionals, businesses and organisations need to adapt to this behaviour change. Many marketing professionals were unprepared for the digital revolution that came with the 2020 […]

By |2021-02-01T09:28:43+02:00Jan 25th, 2021|Digital marketing|0 Comments

Boost Your Brand Profile Through Email Signatures

According to Rocketseed, email signatures need to be up to the challenges ahead, such as remote-working staff, retaining your customer base, driving sales and boosting your brand profile.  How to start 2021 with the best email signature for your brand or company:  Add email signature marketing banners to drive sales At times like this, you […]

By |2021-01-22T08:32:28+02:00Jan 20th, 2021|Digital marketing|0 Comments