According to Hustle Media, there are benefits of collaborating with industry peers. Not only can such partnerships lead to greater outcomes, but they can also promote more stability and longevity within the industry. Sharing resources and expertise through inter-agency collaboration can lead to significant cost savings, improved productivity, and increased efficiency. For example, agencies can […]
Elmarie Harrington is head of graphic design at Flow Communications. She outlines eight design trends to watch out for. 1. AI-generated art The buzzword on everyone’s lips is artificial intelligence (AI), which is shaking up the design world as much as it is making waves in content creation and web development. While AI-generated art has […]
The CTICC is the place to be on 18-19 April 2023, with leading retail and e-commerce brands gathering for two days. ECOM Africa is giving you the opportunity to attend ECOM Africa 2023 free as an expo visitor. The ECOM Africa Expo will feature two on-the-floor stages hosting 50+ speakers covering topics such as retail and e-commerce, cybersecurity, and the future of [...]
On 15 September, Shukri Toefy, entrepreneur and global speaker, will explain to Nedbank IMC 2023 delegates how to get up close and personal with their inner entrepreneurs. As an entrepreneur, global keynote speaker, strategic advisor, investor, board director, and the founder of a number of businesses, Toefy has consulted to some of the most exciting brands and organisations in the world, [...]
Mkhuseli Vangile, Managing Director of The Dynaste Communications Firm, says that it is very important for brands to have a crisis communication policy in place. This will be the first thing to look at when your brand trends for the wrong reasons. The advent of social media technology has made it easy for brands to […]
According to Tessa Nowosenetz, Account Manager at KLA, while veganism and vegetarianism appear to be increasing, only 1% of the population of developed countries claim to be vegan and only 5% claim to be vegetarian. Another trend is plant-based food. You might assume that this correlates with the increase in veganism and vegetarianism but, with […]
Shaun Frazao, Head of Digital and Content at Wavemaker South Africa, says digital channels offer great reach. However, everything you know about digital reach is wrong. In its essence, an effective media plan ensures that you reach as much of the right audience as possible in the most cost-effective way. Driving engagement, building affinity and […]
Haydn Townsend, Managing Director at Accenture Interactive Africa, says small, agile companies are enjoying great success in digital marketplaces. As digitally native businesses that can evolve on the fly, these brands are capitalising on the multitude of shoppers on the likes of Amazon, Alibaba, click and collect models and food delivery ecosystems. However, a disruptive […]
Glenn Gillis, CEO of Sea Monster, says the problem with most loyalty programmes is that they are better categorised as rewards programmes. These are built around the concept of extrinsic incentives or, more simply, the external reasons or rewards that motivate the buyer. For example, a shopper would collect points for making a purchase and […]
Inovo CEO Wynand Smit says detailed analytics, which is only possible with good data, can drive efficiencies throughout the business. Optimising customer experience (CX) by leveraging emerging and new technology results in a host of positive spin-offs for businesses but it must be approached in a methodical and strategic manner. Every intervention or technology application relies […]