Media relations involves awareness about different brands and connecting them with the relevant target audiences through different media channels. Khaya Thwala, public relations account manager at Flow Communications, shares nine tips for effective media relations. Dedicated content writers: once you have a clearly defined media relations strategy, it is good to have a dedicated content […]
Visitors at the Modern Marketing Expo will get new perspectives in graphics, signage, branding, digital printing, T-shirt printing, vehicle graphics, digital packaging and more. The event will be held from 13-15 September 2023 at Gallagher Convention Centre. Explore business opportunities and meet with industry-leading companies, who will showcase their latest solutions. See live product demonstrations, […]
Remi du Preez, Managing Director at Polygon, says ‘conventional’ digital channels allow access at scale, as well as advanced targeting and measurement. For advertisers, this means that they can serve advertisements to a pre-defined target audience, creating parameters that reduce the amount of media wastage and maximise bang for buck. On the other end of […]
Leslie Adams, Sales Director at Reach Africa, says that the days when you would see the whole family slouched on the couch, tuned in to watch the latest episode of The Fresh Prince, are very much in the past. ‘As technology progresses, the broadcast basket has expanded to see a plethora of new streaming players […]
According to the 2022 South African Loyalty Landscape Whitepaper, 73% of economically active South Africans are currently using reward or loyalty programmes, belonging to an average of 9.2 programmes, almost triple the 3.6 average from 2014. World events have escalated how companies are investing in and prioritising their loyalty programmes. They are no longer a […]
According to Hustle Media, there are benefits of collaborating with industry peers. Not only can such partnerships lead to greater outcomes, but they can also promote more stability and longevity within the industry. Sharing resources and expertise through inter-agency collaboration can lead to significant cost savings, improved productivity, and increased efficiency. For example, agencies can […]
Elmarie Harrington is head of graphic design at Flow Communications. She outlines eight design trends to watch out for. 1. AI-generated art The buzzword on everyone’s lips is artificial intelligence (AI), which is shaking up the design world as much as it is making waves in content creation and web development. While AI-generated art has […]
The CTICC is the place to be on 18-19 April 2023, with leading retail and e-commerce brands gathering for two days. ECOM Africa is giving you the opportunity to attend ECOM Africa 2023 free as an expo visitor. The ECOM Africa Expo will feature two on-the-floor stages hosting 50+ speakers covering topics such as retail and e-commerce, cybersecurity, and the future of [...]
On 15 September, Shukri Toefy, entrepreneur and global speaker, will explain to Nedbank IMC 2023 delegates how to get up close and personal with their inner entrepreneurs. As an entrepreneur, global keynote speaker, strategic advisor, investor, board director, and the founder of a number of businesses, Toefy has consulted to some of the most exciting brands and organisations in the world, [...]
Mkhuseli Vangile, Managing Director of The Dynaste Communications Firm, says that it is very important for brands to have a crisis communication policy in place. This will be the first thing to look at when your brand trends for the wrong reasons. The advent of social media technology has made it easy for brands to […]