Mushambi Mutuma, Managing Director of Black Powder, says there has been talk about how we will place more focus on a work-life balance. Even more has been said about how inner cities will empty and commercial landlords will struggle to fill offices as we work more and more remotely. Even the tech giants are fleeing […]
As a 51% black female-owned digital-first agency, the partners have reshaped BrandTruth//DGTL as Valiant, and the newly named company has an even deeper layer of services to help clients across Africa grow and to deliver business results that matter. Valiant’s extended set of digital services include: Valiant Connect, Valiant Performance and Valiant Production. The agency offers […]
Printing SA, in partnership with Health Squared and Agility, hosted a free and informative webinar that addressed how to prioritise overall health and wellbeing in the printing, signage, packaging and visual communications sectors. Panellists included: – Marcia le Roux, Sales Executive for Agility Channel. – Hannele Steyn, Founder and CEO behind The Passion 4 Wholeness range of […]
Rob Anderson, CEO of Brand Hubb, says leading brands need to rethink their digital marketing strategies as customers become increasingly agitated by digital ads. Brand supporters are fed up with unsolicited digital marketing advances, and the brands who fail to respond to their irritation risk alienating them forever. Customers are sick and tired of hanging […]
Brent Haumann, Managing Director at Striata, discusses what 2021 might have in store when it comes to customer communication. Customer experience is a constantly moving target, and with statistics identifying customer experience as being the key differentiator for organisations in the future, companies have no option but to keep evolving in order to remain competitive. After […]
Shaune Jordaan, Hoorah Digital CEO, recalls that from young to very old, Artificial Intelligence (AI) is everyone’s go-to for communicating online with family and friends and searching the web for news and entertainment. Then there is online shopping, which has quickly become a matter of necessity across the board. Just when we thought AI had […]
According to Sarina de Beer, Managing Director at Ask Afrika, lockdown has changed consumer psyche and behaviour considerably, which naturally includes how we consume media. Lockdown restrictions have added their own layer of complexity to radio consumption. Due to the impact of the Covid-19 pandemic, many industries have been negatively affected, and South Africa’s radio […]
Printing SA, in partnership with Health Squared and Agility, are proud to host you at a free webinar that will be addressing how to prioritise overall health and wellbeing in the visual communications sectors. During the session, you can engage with the experts on how to maximise your most valuable asset amidst a crisis: your staff. […]
According to Kristen McCormick, Senior Managing Editor at WordStream, reducing uncertainty is only the first part of the equation when writing effective marketing copy. You also have to build trust. Here are some phrases to include in your assets to give customers more reasons to continue engaging with you: Check out our testimonials page. See our […]
According to Karyn Strybos, Marketing Manager at Everlytic, many CEOs have already used the Covid-19 pandemic as the opportune time to rethink the way they work and communicate. Internal communications, with its focus on engaging employees, sharing information and creating a company culture, will require a fundamentally different viewpoint to be successful in the journey […]