According to Sebastian Krogh, Business Development Manager at Location Bank, passive buyers are the browsers and window shoppers (both online and offline) who may have a real problem or need. They may show interest in a product or service and will even put effort into the sale – although not very much. They’re also likely to […]
According to Nishal Nair, Managing Director within the Resources Practice at Accenture in Africa, fuel forecourt retailers or convenience shops are highly vulnerable to disruption. Although their operations have always provided a convenience-driven competitive advantage, they now have a lot more to grapple with. South African consumers are more tech-savvy and time-strapped, demanding greater relevance […]
According to new Consumer Pulse research from Growth from Knowledge (GfK) South Africa the behaviours and sentiment of online consumers during the Level 3 lockdown have increased. South African consumers look set to accelerate their journey towards online shopping beyond the pandemic as they stay in to enjoy the investments they have made in their […]
Rachel Thompson, Insights Director at GfK South Africa, states that around 86% of respondents said they were extremely concerned about unemployment compared to 80% in GfK’s survey during the Level 5 lockdown. By comparison, 66% said they were extremely worried about Covid-19, down from 80% in Level 5, when the coronavirus was their top concern. […]
Many South Africans are wondering what life will look like after lockdown. 1-Grid CEO and industry expert, Thomas Vollrath, says that one of the most prominent outcomes of lockdown has been the emergence of working from home. This has introduced an opportunity for businesses to develop hybrid working strategies whereby employees are able to work remotely and […]
The Coronavirus has shaken up our assumptions and forced us to work, shop, consume media and interact with others in new ways. Whether brands like it or not, that means customers are re-evaluating many of their entrenched purchasing preferences, according to Hemant Harie, managing director at Gabsten Technologies. And right now, we’re collectively going through a […]
According to Grant Lapping, Managing Director at DataCore Media, the retail industry is becoming increasingly critical when it comes to delivering tailored offerings that meet the needs and interests of individuals. A blanket approach to marketing is simply no longer sufficient. The retail industry faces the challenge of delivering a consistent customer experience (CX) across […]
According to Wunderman Thompson Commerce, the closure of in-store operations has already sparked a sudden surge of interest in digital commerce. From the smallest corner shops to the biggest global brands, retailers are looking for ways to keep trading despite their doors being shut. Tips to maintain customer and website traffic and online conversions: Communication […]
Facebook has tips for helping retail owners connect with their customers and keep their businesses on track whether the businesses are temporarily closed, slow or growing. Here are some recommendations based on the status of your business: 1. Business temporarily closed • Consider taking your retail shop online with your own website. Set up a Facebook […]
Moving Tactics says several experts are predicting that societies will need to social distance until 2022. How do you get business done in this ‘new’ normal? One solution is using technology, such as digital signage, to overcome the difficulties. On-the-Go content Communicating effectively to customers and staff in-store is essential during a health crisis. Instead […]