Use The Right Tools To Understand How Different Channels Lead To Conversion

Grant Lapping, Managing Director at DataCore Media, says it is easy to fixate on the wrong data, to misinterpret what the data means, or to use the wrong tools for the job. Marketers know that a customer’s journey from their first exposure to the brand to a conversion event will generally involve a number of touchpoints […]

Festive Season Considerations For Retailers And Brands

Mike Smollan, Chief Growth and Innovation Officer, Smollan, observed that from consumers wanting brands to speak the truth and ‘be in touch with reality’, to online shopping being the new normal, the pressure remains on brands and retailers to maximise this final Golden Quarter of 2020 as the effects of the pandemic continue to be […]

By |2020-09-14T09:12:59+02:00Sep 9th, 2020|Branding, Retail news|0 Comments

Fuel Forecourt Retailers Can Survive Disruption By Embracing Data-Driven Innovation

According to Nishal Nair, Managing Director within the Resources Practice at Accenture in Africa, fuel forecourt retailers or convenience shops are highly vulnerable to disruption. Although their operations have always provided a convenience-driven competitive advantage, they now have a lot more to grapple with. South African consumers are more tech-savvy and time-strapped, demanding greater relevance […]

By |2020-08-31T08:31:48+02:00Aug 26th, 2020|Retail news|0 Comments

Consumer Pulse Research Shows Increase In Online Shopping

According to new Consumer Pulse research from Growth from Knowledge (GfK) South Africa the behaviours and sentiment of online consumers during the Level 3 lockdown have increased. South African consumers look set to accelerate their journey towards online shopping beyond the pandemic as they stay in to enjoy the investments they have made in their […]

By |2020-08-03T08:25:21+02:00Jul 27th, 2020|Retail news|0 Comments

Consumer Pulse Research Reveals SA Consumers’ Concerns During Covid-19

Rachel Thompson, Insights Director at GfK South Africa, states that around 86% of respondents said they were extremely concerned about unemployment compared to 80% in GfK’s survey during the Level 5 lockdown. By comparison, 66% said they were extremely worried about Covid-19, down from 80% in Level 5, when the coronavirus was their top concern. […]

By |2020-06-22T08:51:12+02:00Jun 17th, 2020|Retail news|0 Comments

Prevalent Patterns During Different Levels And After Lockdown

Many South Africans are wondering what life will look like after lockdown. 1-Grid CEO and industry expert, Thomas Vollrath, says that one of the most prominent outcomes of lockdown has been the emergence of working from home. This has introduced an opportunity for businesses to develop hybrid working strategies whereby employees are able to work remotely and […]

By |2020-06-15T09:53:04+02:00Jun 10th, 2020|Retail news|0 Comments

Repositioning Your Brand To Meet Newly Forming Digital Habits

The Coronavirus has shaken up our assumptions and forced us to work, shop, consume media and interact with others in new ways. Whether brands like it or not, that means customers are re-evaluating many of their entrenched purchasing preferences, according to Hemant Harie, managing director at Gabsten Technologies. And right now, we’re collectively going through a […]

By |2020-06-08T11:15:11+02:00Jun 3rd, 2020|Retail news|0 Comments

Retail Industry Needs Consistent CX Across All Channels

According to Grant Lapping, Managing Director at DataCore Media, the retail industry is becoming increasingly critical when it comes to delivering tailored offerings that meet the needs and interests of individuals. A blanket approach to marketing is simply no longer sufficient. The retail industry faces the challenge of delivering a consistent customer experience (CX) across […]

By |2020-06-08T11:15:09+02:00Jun 3rd, 2020|Retail news|0 Comments

Future-Proofing Your Business Against Uncertain Times

According to Wunderman Thompson Commerce, the closure of in-store operations has already sparked a sudden surge of interest in digital commerce. From the smallest corner shops to the biggest global brands, retailers are looking for ways to keep trading despite their doors being shut. Tips to maintain customer and website traffic and online conversions: Communication […]

By |2020-06-01T10:57:01+02:00May 27th, 2020|Retail news|0 Comments