As we face large-scale problems like extreme weather events, political unrest and cyber threats, organisations of all sizes and across all sectors are recognising the need for proactive communication strategies. Beki Zondo and Kutloano Makgoro from Serufe outline trends that will be important in the public relations industry for the year. 1. AI-Enhanced Data Analytics In the dynamic realm of public [...]
According to Leslie Adams, Sales Director at Reach Africa, contextually relevant ads, the attention economy and more eyes on digital may shape South Africa’s advertising landscape in 2024. In a turbulent macro-environment, shifts in consumer behaviour become especially difficult to predict, said Adams. ‘The past few years have been extremely tough on South Africans from a financial standpoint, thanks to the [...]
Prabashni Reddy, Marketing Manager at Regent Business School, shares insights and strategies to build a strong personal brand in the digital age. The world we live in has become a hyper-connected world, and a strong personal brand is not just a nice-to-have, it’s an essential tool for professional growth and success. As the digital landscape continues to evolve, the way we [...]
A crucial element in modern marketing strategies is unlocking the power of Generation Z (Gen Z). Gen Z stands out as a potent force, and according to Keleabetsoe Rammopo, Head Of Strategy at Penquin, understanding and engaging with Gen Z is an essential element of a robust marketing strategy. Gen Z: A Dominant Force in South Africa’s Population Gen Z, defined [...]
When it comes to Black Friday vs. Cyber Monday, which one takes the lead in terms of online sales? The popularity of online shopping continues to gain traction, even though many consumers have returned in-store. The Courier Guy monitored local shipments that took place during the Black Friday and Cyber Monday. According to The Courier Guy, the growth in total shipments [...]
Mike Smollan, Chief Growth and Innovation Officer at Smollan, looks at trend developments that are on the radar as the retail industry transformation continues. As per the Edge Global Insights Report 2023, overall, the retail industry this year has navigated the lingering effects of the pandemic, embraced digital transformation, addressed sustainability concerns, and tackled supply chain challenges. That is coupled with [...]
Casey Mantle, Head of Chatterbox at 8909 Digital, discusses the difference between content creators and influencers in advertising. An influencer can be a content creator, a content creator can be an influencer, so what’s the difference? Quite a lot, actually. We see influencers as individuals who have the power to affect purchasing decisions and opinions of others because of their authority, [...]
Based on insights from nearly 300 destination marketing organisations (DMOs,) government departments and affiliated tourism entities worldwide, the State of Destination Marketing 2024 report explores effective marketing strategies for engaging travellers and offers a glimpse into the future of destination marketing. Sojern commissioned this report to ensure its global destination clients have access to the most comprehensive marketing insights. This first-of-its-kind [...]
Barron shares tips on how to ensure that your corporate gifting strategy is on point, appropriate and does justice to your intent to thank those important people for their valued support and efforts throughout the year. It’s fast heading into year-end and the season for giving is in full swing. Corporate gifting is a thoughtful way for businesses to express appreciation [...]
Tara Turkington, CEO of Flow Communications, discusses eight business lessons that can be learnt from the Springboks. Striving for victory in the 2023 Rugby World Cup in France, the Springboks have modelled great leadership skills that are also useful reminders for good leadership in business. 1. Believe As Nelson Mandela said, ‘It always seems impossible until it’s done’. South Africa won [...]