Koo Govender, CEO at Publicis Groupe Africa, says that she want us all to take a long, hard look in the mirror as an industry, and ask the question: are we truly honouring the cultural and historical days of significance? Women’s Month is once again gaining incredible traction in South Africa and consumers are being […]
Four of South Africa’s prominent businesswomen share their best advice for female professionals this Women’s Month. Accept The Fact That The Journey Will Have Its Ups And Downs According to Veronica Moleele, CEO of Penquin Marketing Agency, accepting the fact that success is not linear is vital. ‘I had a period earlier this year where […]
The Modern Marketing Expo is an opportunity to meet with industry-leading companies that will showcase their latest branding, marketing, graphics, signage, commercial print, digital printing, T-shirt printing, vehicle graphics, digital packaging and other solutions. The event will be held from 13-15 September 2023 at Gallagher Convention Centre. Speak to product experts on how to best […]
Rob Garden, Strategy and Communications Director at Levergy, discusses how passionate purpose can forge powerful connections, using Nedbank’s new content piece, titled #Run4Avos, as an example. We open on a quiet suburban street. The dull thud of soles on tarmac draws our attention towards the runner at the top of the picture. As the inspirational music […]
Promotional and corporate gifts are a great way to get your brand name across. They are a cost effective gift for your customers, or prospective customers, and will keep you top of mind. They can also build brand loyalty. According to Barron, ‘unlike a fleeting print advert or social media campaign, branded merchandise has longevity […]
Mali Motsumi-Garrido, Sales Director at Tractor Outdoor, says that when it comes to outdoor media, both static out of home (OOH) or digital out of home (DOOH) media can both play a role in your media strategy. Within media circles, you often notice that the average ‘water cooler’ conversation grows somewhat vehement when it comes […]
Caleb Shepard, Digital Media Director at The Digital Media Collective, outlines why email should be prioritised when setting out your e-commerce marketing strategy, and why direct ownership of your customer data can empower your brand and increase revenue. Email marketing can yield a more than 4% sales conversion success rate around key sales dates like […]
Samantha Hogg-Brandjes, Owner and MD of GinjaNinja, says that PR is the breakthrough marketing tool that delivers. PR can augment what no other marketing tactic can achieve on its own. A marketer with a PR team on their side can communicate business value at scale. A recent independent study in the UK, reveals that 76% […]
Digital media is one of the fastest growing sectors in the marketing and signage industry. Location, environment, compiling the correct content for a target audience and being aware of trends will help users implement a successful digital signage strategy. To reach your targeted audience, a marketing strategy is key. You should also be aware of trends […]
According to Casey Mantle, Head of Chatterbox at 8909 Digital, in this fast-paced digital landscape, the impact of influencer marketing is constantly evolving. With the introduction of Threads, a standalone app by Instagram, the landscape has been transformed yet again. This article explores the impact of Threads on influencer marketing and how it is revolutionising […]