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Innovative And Engaging Digital Experiences Are Emerging For Brands And Advertisers

Grant Kruger, business lead ID/IT at LG Electronics South Africa, says in-store advertising is undergoing a significant digital transformation. As lockdown restrictions ease and retail spaces open up, there has never been a better time to take another look at digital signage. As the way we interact with the world around us becomes increasingly digital, […]

By Modern Marketing News|2021-03-29T08:33:45+02:00March 23rd, 2021|Digital Signage|0 Comments

Marketers Should Embrace The Inclusion Revolution

Nicky Brand, Senior Business Consultant at Acceleration, a Wunderman Thompson company, says given that 70% of consumers prefer to buy from brands that are inclusive, marketers are embracing the ‘inclusion revolution’ by means of ad campaigns, social content and CSI initiatives. While this helps normalise disability, very few organisations are engaged in evolving their products […]

By Modern Marketing News|2021-01-22T08:32:48+02:00January 19th, 2021|Customer Experience (CX)|0 Comments