Grant Kruger, business lead ID/IT at LG Electronics South Africa, says in-store advertising is undergoing a significant digital transformation. As lockdown restrictions ease and retail spaces open up, there has never been a better time to take another look at digital signage. As the way we interact with the world around us becomes increasingly digital, […]
Colleen Rose, Consulting Director at Acceleration, a Wunderman Thompson company, states that while welcomed by privacy advocates, the looming demise of the third-party cookie has caused some anxiety among publishers and advertisers. For the last 20 years, third-party cookies have been a foundational part of digital advertising, allowing user behaviour to be tracked across websites […]
An important reality to consider before diving head-first into a communication strategy is that buying habits have changed. People have become far more money conscious – especially in recent months – but more than that is their relentless pursuit of convenience, says Grant Kruger, Business Lead ID/IT at LG Electronics South Africa. Key to advertising […]
According to Grant Kruger, Business Lead ID/IT at LG Electronics South Africa, digital signage displays can be used to show text, images and videos, but they can also be used to create interactive experiences with the viewer. Digital signage is redefining in-store advertising and marketing experiences. In fact, research has found that digital signage has the […]
According to Chris Day, Managing Director of Moving Tactics, the trends that they have predicted over the last few years have become the norm and they work exceedingly well. It is essential that the basic building blocks are in place on which to build a value-add system that has the capability to accommodate the digital […]
According to Ryno Colyn, Head of Moving Tactics’ Digital Content, marketers need to understand their digital signage technologies before planning major marketing projects. Strategic content development involves planning your annual marketing calendar in advance to focus on specific campaigns that will stand out from the rest. Knowing your network is key as technical advances, or […]