Use Digital Signage To Tell Your Brand Story

Grant Kruger, Business Lead ID/IT at LG Electronics South Africa, says deciding to add digital signage to your company’s marketing strategy will give you an exciting and unique way to tell your brand story. Of course, the use of social media, print and TV are still effective forms of marketing, however, when it comes to simplicity and cost-effectiveness, digital signage is [...]

By |2021-05-24T17:16:16+02:00May 24th, 2021|Digital Signage|0 Comments

Innovative And Engaging Digital Experiences Are Emerging For Brands And Advertisers

Grant Kruger, business lead ID/IT at LG Electronics South Africa, says in-store advertising is undergoing a significant digital transformation. As lockdown restrictions ease and retail spaces open up, there has never been a better time to take another look at digital signage. As the way we interact with the world around us becomes increasingly digital, […]

By |2021-03-29T08:33:45+02:00March 23rd, 2021|Digital Signage|0 Comments

The Future Of Publishers And Advertisers In A Third-Party Cookieless World

Colleen Rose, Consulting Director at Acceleration, a Wunderman Thompson company, states that while welcomed by privacy advocates, the looming demise of the third-party cookie has caused some anxiety among publishers and advertisers. For the last 20 years, third-party cookies have been a foundational part of digital advertising, allowing user behaviour to be tracked across websites […]

By |2021-02-26T08:59:39+02:00February 23rd, 2021|Digital Signage|0 Comments

Adding Digital Signage To The Marketing Mix

An important reality to consider before diving head-first into a communication strategy is that buying habits have changed. People have become far more money conscious – especially in recent months – but more than that is their relentless pursuit of convenience, says Grant Kruger, Business Lead ID/IT at LG Electronics South Africa. Key to advertising […]

By |2020-11-10T09:25:47+02:00November 3rd, 2020|Digital marketing, Digital Signage|0 Comments

Digital Signage Can Increase Brand Awareness

According to Grant Kruger, Business Lead ID/IT at LG Electronics South Africa, digital signage displays can be used to show text, images and videos, but they can also be used to create interactive experiences with the viewer. Digital signage is redefining in-store advertising and marketing experiences. In fact, research has found that digital signage has the […]

By |2020-10-09T09:30:12+02:00October 6th, 2020|Digital Signage|0 Comments

Engaging Customers Through Digital Content

According to Ryno Colyn, Head of Moving Tactics’ Digital Content, marketers need to understand their digital signage technologies before planning major marketing projects. Strategic content development involves planning your annual marketing calendar in advance to focus on specific campaigns that will stand out from the rest. Knowing your network is key as technical advances, or […]

By |2019-10-22T09:16:23+02:00October 15th, 2019|Digital Signage|0 Comments
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