With the levelled lockdown that commenced on 1 May, movement has gradually started to return to the outdoor arena, providing Out-of-Home (OOH) media owners and advertisers with new hope. Remi Du Preez, Commercial Director at Tractor Outdoor, believes that there is a strong need to engage with consumers in uncertain times, and urges brands to […]
According to Chris Day, Managing Director of Moving Tactics, the trends that they have predicted over the last few years have become the norm and they work exceedingly well. It is essential that the basic building blocks are in place on which to build a value-add system that has the capability to accommodate the digital […]
Primedia Outdoor recently launched a 5m x 10m LED airport roadside digital billboard at King Shaka International Airport in KwaZulu-Natal. Airport advertising plays a pivotal role and is a key touchpoint in reaching highly influential and powerful purchase decision makers in an environment when they are most susceptible to receive brand messaging. King Shaka International Airport is the primary airport serving [...]