Billboards – Modern Marketing Expo

Tractor Outdoor Calls For Fight Against Illegal Billboards

South African brand managers have switched on to the high returns that outdoor offers, says Andrew Stevens, Director of Tractor Outdoor. The right billboard in the right place is one of the powerful ways of getting your message to your target market. Unfortunately, the positive aspects of outdoor are being drowned out by one or […]

By Modern Marketing News|2019-12-12T09:49:43+02:00December 10th, 2019|Billboards|0 Comments

Primedia Outdoor Launches Airport Roadside LED Digital Display

Primedia Outdoor recently launched a 5m x 10m LED airport roadside digital billboard at King Shaka International Airport in KwaZulu-Natal. Airport advertising plays a pivotal role and is a key touchpoint in reaching highly influential and powerful purchase decision makers in an environment when they are most susceptible to receive brand messaging. King Shaka International Airport is the primary airport serving [...]

By Modern Marketing News|2019-06-13T15:34:43+02:00June 13th, 2019|Billboards, Out-of-home advertising|Comments Off