Primedia Outdoor recently launched a 5m x 10m LED airport roadside digital billboard at King Shaka International Airport in KwaZulu-Natal.

Airport advertising plays a pivotal role and is a key touchpoint in reaching highly influential and powerful purchase decision makers in an environment when they are most susceptible to receive brand messaging.

King Shaka International Airport is the primary airport serving Durban and has seen an average year-on-year passenger increase of 6% in the past five years. Primedia Outdoor offers brands unique exposure opportunities to a captive audience at King Shaka, with an average of 498,712 passengers per month and 5.9 million passengers per year.

Jorja Wilkins, Marketing and Marketing Services Executive of Primedia Outdoor said, ’As passengers at King Shaka International Airport are growing, and continue to grow, both for domestic and international travellers it is becoming increasingly important to communicate to the right audience at the right time and place. We are delighted to offer this breath-taking airport LED billboard – a first of its kind – to our valued clients, delivering cost-effective, targeted and impactful advertising solutions.’