Learn About Opportunities in Branding, Marketing And Advertising

Modern Marketing has a stand at the Sign Africa Cape Town expo, taking place from 5-6 June at the Cape Town International Convention Centre. There is also a caricature artist on the booth for an extra fun element. The caricature artist on the Modern Marketing stand. The stand will highlight opportunities to be part of the Modern Marketing Expo in September. [...]

By |2019-06-13T15:35:53+02:00Jun 13th, 2019|Industry news|Comments Off on Learn About Opportunities in Branding, Marketing And Advertising

Pantone And Nickelodeon Partner To Create SpongeBob-Themed Colours

In commemoration of popular culture icon SpongeBob Squarepants’ 20th Anniversary, two colours have been created through the collaborative efforts of the Pantone Color Institute and Nickelodeon: SpongeBob Yellow and Patrick Star Pink. Nickelodeon is celebrating 20 years of SpongeBob SquarePants with the ‘Best Year Ever’— a tribute to the number-one kids’ animated series on TV that has generated a universe of [...]

By |2019-06-13T15:35:53+02:00Jun 13th, 2019|Industry news|Comments Off on Pantone And Nickelodeon Partner To Create SpongeBob-Themed Colours

Opera Releases Report On State Of African Digital Landscape

Opera presented its State of Mobile Web 2019 report, giving a detailed insight into the African digital landscape. The report reveals that the Opera mobile browsers and the standalone news app were used by nearly 20 million internet users in Africa and by more than 350 million people globally in the first quarter of 2019. The State of Mobile Web 2019 [...]

By |2019-06-13T15:35:53+02:00Jun 13th, 2019|Industry news|Comments Off on Opera Releases Report On State Of African Digital Landscape

Personalisation In The Digital World Can Increase Customer Engagement

Dee Chetty, Accenture Interactive Lead for Africa, says that as we move to the digital world, which offers an explosive number of options, many companies have lost the personalisation that customers appreciate in their off-line world – personalisation where a merchant recognises them by name, remembers their preferences, and uses that understanding to help them make decisions. Personalisation succeeds when companies [...]

By |2019-06-13T15:35:53+02:00Jun 13th, 2019|Industry news|Comments Off on Personalisation In The Digital World Can Increase Customer Engagement

Primedia Outdoor Launches Airport Roadside LED Digital Display

Primedia Outdoor recently launched a 5m x 10m LED airport roadside digital billboard at King Shaka International Airport in KwaZulu-Natal. Airport advertising plays a pivotal role and is a key touchpoint in reaching highly influential and powerful purchase decision makers in an environment when they are most susceptible to receive brand messaging. King Shaka International Airport is the primary airport serving [...]

By |2019-06-13T15:34:43+02:00Jun 13th, 2019|Billboards, Out-of-home advertising|Comments Off on Primedia Outdoor Launches Airport Roadside LED Digital Display