HaveYouHeard co-founder and Head of Strategy, Ryan McFadyen, says the best word to describe the state of influencer marketing in South Africa is ‘fledgling’. And that is why, while both budget for and reliance on influencer marketing is growing year-on-year, there is considerable uncertainty and hesitation when it comes to fully adopting the medium as […]
According to Judith Middleton, CEO of DUO Marketing and Communications, digital platforms are so accessible, so many may consider digital marketing a quick and easy win, but this can be a costly mistake. When we consult with clients, they quickly realise the extent of the behind-the-scenes work that needs to happen before we can even […]
Estelle Nagel, Marketing Manager at Gumtree South Africa, says in the Golden Age of information, we know more about consumers, their transactions, preferences, spending habits, income and demographics than ever before, freely surrendered by the consumers themselves as they shop, bank and socialise online. However, if current trends are an indication of what’s to come, the […]
Gilbert Kumpukwe, Senior Campaign Manager at Version Eight, focused on achieving business growth through effective digital branding and marketing strategies at the #ModernmarketingTrendCamp. This article highlights key takeaways from his presentation. Key digital marketing strategies for 2019/20: The marketing rule of seven: it takes about six to seven times for some people to see your brand’s […]
Adam Morgan, founder and partner of eatbigfish, explains that a challenger brand is defined, primarily, by a mindset – it has business ambitions bigger than its conventional resources, and is prepared to do something bold, usually against the existing conventions or codes of the category, to break through. There are many categories in the African […]
Wayne Flemming, founder and managing partner at Brandtruth//DGTL, says that in our digital world, video has once again become the star and is great when you’re at home watching YouTube content on your iPad or scrolling through IGTV on your phone. Where does audio fit into this visually saturated world of marketing? Images help to […]
One of the areas of brand safety that raises alarm bells within the C-suite of large corporate organisations (beyond the marketing department) is the report of their marketing dollars being spent on fraudulent advertising. Federico de Nardis, GroupM Africa CEO, discusses the practice of ad fraud, and how to address it. Ad fraud is ‘impressions […]
Andrew Dabbs, Digital Media Strategist at The MediaShop, says that Instagram and Facebook have been running trials in Canada and Australia respectively to hide the number of Likes, reactions and video views that are made to public posts. This new tactic creates some very interesting questions for marketers. The reason is that the Like has been […]
According to Jacqueline Raw, owner and founder of marketing consultancy, Ycagel, digital lead generation is not as complicated as it seems. If you’re clear about who you’re trying to reach, spend time crafting an unbeatable offer that drives value, clearly map out the online journey and automate well, you’re going to win and you’ll win […]
When Mosidi Seretlo started in the marketing industry, she knew nothing about marketing, she just loved solving business issues and getting consumers to buy the brands they were selling. She also loved seeing how campaigns and innovation were impacting on business results. Today, Seretlo is the founder of strategic marketing company Mosidi K Seretlo Consulting. […]