Nedbank IMC media partner, Modern Marketing, virtually attended the 2020 Nedbank IMC Conference, which took place on 24 July 2020 under the theme #MarketingWorks. Pepe Marais, co-founder and Group COO of Joe Public United, was the Master of Ceremonies. Marais said that industry players should focus on what they can control, such as: creative product, quality, […]
The Modern Marketing expo, co-located with Sign Africa, FESPA Africa and Africa Print expos, and scheduled for 9-11 September 2020 at Gallagher Convention Centre in South Africa, will be postponed to 2021. This decision was taken due to the current pandemic, restrictions on international travel, and the event industry being closed at the moment in […]
Sign Africa LIVE and CorelDRAW Master Mo Jogie will present a free CorelDRAW Graphics Suite Power Half Hour online filled with bonus content on Thursday, 6 August at 11am. From Creation to Completion, break down creative barriers with CorelDRAW® Graphics Suite 2020. Find all the professional vector illustration, layout, photo editing and typography tools customers […]
According to Accenture, local content alone will not be enough to stimulate more growth in the South African media market. The local media industry needs to evolve at a similar pace to the global industry, investing in digital capabilities and infrastructure, or risk being left behind. Additionally, significant network and infrastructure improvements are required to […]
Kantar states that governments around the world are slowly reopening societies and economies, but in South Africa we are still facing the eye of the Covid-19 storm. Although shops, restaurants and cinemas are re-opening, many of us are reluctant to get back to our old way of life. While 50% of us are keen to […]
Havas Southern Africa Chief Creative Officer, John Davenport, discusses ways that creatives can survive Working From Home (WFH). Although the nature of work and productivity is an area into which there has been a huge amount of research (because it is a lucrative area for academics to study) there has been very little research into home-based […]
According to new Consumer Pulse research from Growth from Knowledge (GfK) South Africa the behaviours and sentiment of online consumers during the Level 3 lockdown have increased. South African consumers look set to accelerate their journey towards online shopping beyond the pandemic as they stay in to enjoy the investments they have made in their […]
According to Arisha Saroop, Managing Director of The MediaShop Durban, the Covid-19 crisis has left its mark on virtually every single industry around the world and on all levels from a social, health and economic perspective. As some economies ground to a halt and others are still recovering from imposed lockdowns, brands, like individuals, are […]
The Adobe Creative Cloud 2020 workshop for beginners, presented by Modern Marketing LIVE and Mo Jogie, Design and Strategy Director at MSD, aimed to empower participants in their unique creative scenarios, giving them a competitive advantage, and confidence to deliver professional quality design across multiple mediums from print to video and everything in-between. ‘These workshops […]
Remata Print and Brand Communications has launched its Power of Personalisation platform, in which the company is fusing digital marketing strategies with printing solutions to provide an all-round printing and communication solution. These include strategic solutions, designed to each business’s objectives. With tactical campaigns and cross communication methods, Remata can develop platforms of engagement for […]