Keeping up with the global trend of being agile and maximising online technologies, Modern Marketing’s new interactive and LIVE online platform will allow audiences to experience product launches, webinars, events, video tutorials and the latest industry trends from the comfort of their personal spaces. The LIVE Platform will feature interactive content across different online platforms […]
Our Modern Marketing Digital TrendCamp video features Ryan McFadyen, Head of Strategy at HaveYouHeard, whose video takes us through survey results of what customers want brands to do during the lockdown. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 minute […]
As part of its exclusive industry interview series, Modern Marketing held an online interview with Ipelegeng Thibedi, the CEO of African Operations at Weber Shandwick, who has been part of the branding and marketing industry for over 15 years. She discusses her career journey, the possibilities of integration, purpose-driven marketing and bringing ideas to life. […]
Our Modern Marketing Digital TrendCamp video features Ciaran Mckivergan, CEO and founding partner of 8909 Digital (a Metropolitan Republic company), whose video focuses on how companies can use existing data to connect with their audience, including determining their brands through social media data. The video is live on our YouTube channel – don’t forget to subscribe to the channel for […]
According to Wunderman Thompson Commerce, the closure of in-store operations has already sparked a sudden surge of interest in digital commerce. From the smallest corner shops to the biggest global brands, retailers are looking for ways to keep trading despite their doors being shut. Tips to maintain customer and website traffic and online conversions: Communication […]
Victor Koaho, Business Unit Manager, The MediaShop, says all industries have been dealt a blow and have had to reevaluate their business models for new ways of doing things. The media industry has been dealt a blow as well, with some epic media institutions having to close down. One of the largest publishers of magazines, […]
Moving Tactics South Africa has developed a reliable and effective method of counting the number of customers in stores at any given time. With the spread of Covid-19, several experts predict that we will need to social distance until 2022, and the two metre social distancing rule may very well become part of the ‘new […]
According to Karyn Strybos, Marketing Manager at Everlytic, in many instances, over-burdened marketers simply cannot send out the targeted, timely and personalised content at the scale that is required to drive customer engagement more effectively than their competitors. Technology, and more specifically, marketing automation, is now rapidly changing this equation. Marketers have long since identified […]
Facebook has tips for helping retail owners connect with their customers and keep their businesses on track whether the businesses are temporarily closed, slow or growing. Here are some recommendations based on the status of your business: 1. Business temporarily closed • Consider taking your retail shop online with your own website. Set up a Facebook […]
Eyecom’s Public Information Display (PID), which is designed and built-in South Africa, communicates important Covid-19 information and best practices using visual aids. It also has two hands-free sanitisers located on either side, allowing the public to sanitise their hands before and after visiting a location. The messages displayed are in line with the World Health […]