Instagram is currently testing hiding post likes in seven countries. The new test feature allows you to see who liked your posts, but no-one else will be able to. Nfluential founder and Chief Strategist Anne Dolinscheck shares her thoughts on this. In a Twitter thread, Instagram said that they wanted users to focus on photos and videos, not the number of likes. [...]
According to Kim Spalding, Global Product Director of Small Business Ads at Google, small businesses make a big impact on our communities – creating jobs, treating customers like family, and often defining what makes a town unique. Over the years, they’ve built a range of tools to help these businesses use the web to grow and thrive. These tools make it [...]
WordStream recently hosted a webinar in which Conor Bond, Content marketer at WordStream, focused on Google Ads and Holly Niemiec, Account Manager at WordStream, discussed Facebook Ads optimisation. Google Ads Align your messaging with the customer journey Adverts on Google are triggered by search query, therefore advertisers who are targeting a keyword that matches to the query get a hit. Keywords [...]
According to Jarred Cinman, CEO of the recently rebranded VMLY&R South Africa, any brand that is not truly connected with its consumers is at risk of survival in the future. Cinman said that consumers care less and less every day about advertising that is irrelevant, interruptive, boring and irritating. ‘We all know creativity sells, but there’s no question that if agencies [...]
According to Jabulani Sigege, Executive Creative Director of Hero, old habits die hard. It is difficult to change a behaviour that someone has had for many years. In order to get people to do what they have never done before, you have to dig deeper and go beyond surface-level insights to develop communication strategies and work that will drive them to [...]
Andile Qokweni, Business Unit Manager at The MediaShop, says that most kids today are plugged into devices like TVs, tablets and smartphones well before they can even ride a bike. Most kids watch what they want across all these platforms when they want to, no longer by appointment. It’s all about options now! Ensuring your content is available on the platforms [...]
According to a recent Innova Market Insights consumer study, one in ten consumers in the US, Canada, Mexico, Spain, the Netherlands and Australia are influenced by social media in their food and beverage purchases. That number increases to a whopping one in five in China and India. In SA, the case is bound to be similar with more than 23 million [...]
According to Estelle Nagel, Marketing Manager: Gumtree SA, when social media first hit the radar of marketers, the possibilities seemed endless. Finally, marketing would be a true two-way conversation. Instead of speaking at consumers, marketers would speak with them. Advertisers praised the ability to narrowly target groups based on their interests and customer service embraced the new, instant channel (perhaps a [...]
According to Derek Bose, Oracle Applications SA Country Leader and SADC Region Cluster Leader, globally, the shift towards automation is being driven by the need to increase agility and provide customers with a greater sense of immediacy. In the South African context, particularly in the tough economic environment businesses currently find themselves in, these drivers are coupled with a greater need [...]
Two studies by Donald Gunn, who founded the Gunn index of creativity, have shown that 84 percent of campaigns that are highly-creative and award-winning ‘met or exceeded their clients’ objectives’ in terms of business growth. This research also shows that award-winning, highly creative advertising is more effective than average advertising. Peter Field, researching the same topic in the UK, found that [...]