Possible Jail Time For Coronavirus Fake News Spreaders

The Minister for Cooperative Governance and Traditional Affairs, Dr Nkosazana Dlamini-Zuma, set out the Regulations in terms of Section 27 (2) of the Disaster Management Act. According to the Government Gazette, ‘Any person who publishes any statement, through any medium, including social media, with the intention to deceive any other person about— (a) COVID-19; (b) […]

By |2020-04-06T09:58:12+02:00Mar 31st, 2020|Industry news|0 Comments

Social Media Analysis Of The COVID-19 Pandemic

Meltwater states that data from a social media sentiment analysis indicates that the general consensus around Coronavirus is progressively negative around the world, with 83% of social media mentions on ‘coronavirus’ being negative in March. These feelings are attributed to the virus’s impact on stock markets, working environments, restrictions put in place, the sickness and […]

By |2020-04-06T09:58:10+02:00Mar 31st, 2020|Branding, Marketing|0 Comments

Driving Brand Innovation Through Complex World Views

Stephanie Matterson, MD of Kaufman Levin Associates (KLA), has been in the business of understanding consumers for the past two decades and analysing patterns and anticipating trends. She believes that we are in an unprecedented stage in our history which demands that we create circumstances that allow complexity to surface. In today’s fast-paced, digitally-driven world, […]

By |2020-04-06T09:58:55+02:00Mar 31st, 2020|Branding|0 Comments

Dentsu Aegis Network Gives Media And Marketing Leaders A Crisis Guide

According to Dawn Rowlands, CEO of Dentsu Aegis Network, all of us have been impacted by the spread of Coronavirus (or COVID-19) and therefore it is imperative that marketers equip themselves with agile strategies that can help navigate the potential obstacles and barriers to revenue and success; and it is key that they address how […]

By |2020-04-06T09:58:59+02:00Mar 31st, 2020|Marketing|0 Comments

Influencer Marketing Crisis Management Tips

According to R-Squared, some things will change due to crisis management during Coronavirus, but the following guidelines are nevertheless true at all times. Strategies: ensure that your dedicated influencer marketing strategic direction is aligned with the external circumstances, e.g. online buying in a time of real-life isolation (buying from the safe comfort of your sofa), confirmed […]

By |2020-04-06T10:01:11+02:00Mar 30th, 2020|Branding, Marketing|0 Comments

Creativity Saves The World Post #Coronavirus

Rohan Reddy, Executive Creative Director for the McCann Africa network, says just three months ago, most had never heard of ‘the Coronavirus’, but now it is a household word. In response, countries are shutting their borders, denying visas and grounding airlines. Schools and universities are closing, supermarket shelves are being emptied of everything from toilet […]

By |2020-04-06T10:30:32+02:00Mar 30th, 2020|Advertising news|0 Comments

Keeping Your Brand Relevant

Offlimit Communications stressed the fact that the Coronavirus is affecting brands and the marketing industry as a whole. As the virus outbreak spreads, the world’s biggest and smallest companies have begun making contingency plans to ensure minimal impact. Self-quarantine, working from home and social distancing may help mitigate the coronavirus but it also threatens to […]

By |2020-03-30T10:39:10+02:00Mar 25th, 2020|Branding, Digital marketing|0 Comments

Advertisers Need To Consider Their Messaging During COVID-19

Jane Ostler, the Global Head of Media, Insights Division at Kantar, says advertising faces an uncertain time during the COVID-19 pandemic. There are a few scenarios we are observing: Ssome advertisers are shifting their media budgets between channels, while others are postponing campaigns or, in certain categories, cancelling planned activity altogether. As Nigel Hollis said in […]

The Future Of Work Is Now

Wayne Flemming, Founder and Managing Director of Brandtruth//DGTL says that with the outbreak and rapid spreading of COVID-19, the entire world seems to have been turned on its axis as many industries are now forced into unfamiliar territory and left in either fight or flight mode in this seemingly post-apocalyptic era. As companies grapple with […]

By |2020-03-30T10:39:51+02:00Mar 24th, 2020|Industry news|0 Comments