How To Unblock Your Marketing Campaigns From Ad-Blockers

Desiree Gullan, co-founder and executive creative director of G&G Digital, says ad-blockers present marketing professionals with a new challenge of how to break through the digital wall. One of the ways to do so is by crafting a digital strategy that speaks to modern generations, while resonating with the needs of older generations. What we […]

By |2021-05-10T09:02:22+02:00Apr 28th, 2021|Marketing|0 Comments

How Brands Can Capitalise On Digital Strategies

Co-founder and Executive Creative Director of G&G Digital, Desirée Gullan, says one key learning is that the internet is the only place not locked down in a global lockdown. This has inspired communications agencies to create digital work which showed care, love and empathy. Research shows an increased reliance on digital mediums for many aspects of […]

By |2020-11-13T09:00:57+02:00Nov 11th, 2020|Branding|0 Comments

Agencies Are Pivoting To Digital

Desirée Gullan, co-founder and Executive Creative Director of G&G Digital, discusses how digital came to the rescue when the pandemic struck. The scale of disruption during the Covid-19 pandemic has forced communications agencies globally to rethink their strategies, which, for many, has meant a radical pivot to be more digital. Important insights when pivoting to […]

By |2020-09-28T08:40:42+02:00Sep 22nd, 2020|Branding|0 Comments