Marketers Should Embrace The Potential Of New Technologies And Champion Data-Driven Insights

Haydn Townsend, Managing Director at Accenture Interactive Africa, says an experience renaissance is afoot. Customers were already expecting more from brands, but now they are demanding it. The consumer behaviour shifts we are seeing today are not a blip and are likely to stay with us for a long time. Some have been in motion […]

By |2021-03-29T08:33:35+02:00Mar 24th, 2021|Customer Experience (CX)|0 Comments

The Impact Of IoT On Digital Marketing

Lisa Schneider, managing director of the Digital School of Marketing, says that the internet can be looked at as a global collection of interconnected networks. Not only are the things we use becoming more interconnected, but they are also able to access the internet, which opens up a new frontier of opportunities for digital marketers. When we […]

By |2020-03-09T09:50:09+02:00Mar 3rd, 2020|Industry news|0 Comments