Five Brand Communication Strategy Tips

Lerato Songelwa, deputy managing director at Hill+Knowlton Strategies South Africa, shares tips on what brands and communicators should consider to be part of their communication strategy for the year ahead. Over the last year, business communications became extremely challenging as companies had to quickly adopt new lines of communication to coordinate teams and meet the […]

By |2021-02-12T09:06:58+02:00February 9th, 2021|Branding|0 Comments

Brands Should Use Data To Humanise Customer Relationships

Haydn Townsend, managing director of Accenture Interactive, says the push and pull between consumers’ desire to be known and their wish for privacy has increasingly become an issue for brands. Leading brands are now using data to humanise their customer relationships while learning where to draw the line between invasive and inventive. Many consumers feel brands […]

By |2021-01-22T08:32:40+02:00January 20th, 2021|Branding|0 Comments

Brands Should Target People’s Hearts

Isla Prentis, Head of Tirisano Consulting at The MediaShop, says behavioural science shows that people are led by their hearts. Even when we think that we are making a logical, thought-through purchase decision, it is mostly our brain working overtime to justify what the heart wants. When we remember that audiences are not machines but […]

By |2021-01-15T12:17:37+02:00January 13th, 2021|Branding|0 Comments

Consumers Are Willing To Spend Money On Brands That Truly Listen

According to Madelain Roscher, Managing Director of PR Worx, global trends increasingly show that consumers will spend their hard-earned money on brands that are willing to take the time to truly listen to them, understand their needs, and in turn, create products and services that really benefit them. As we edge closer to the end […]

By |2021-01-13T10:09:31+02:00January 12th, 2021|Branding, Customer Experience (CX)|0 Comments

A Competitive Edge Earns Customer Loyalty

According to Paula Sartini, founder and CEO at BrandQuantum, the customer experience is the driving force behind every business as it gives companies a competitive edge that earns customer loyalty and attracts new customers. However, getting the customer experience right can be a challenge for companies, particularly as there is uncertainty in terms of what […]

By |2020-12-11T11:03:02+02:00December 8th, 2020|Branding, Customer Experience (CX)|0 Comments

The Vast Disconnect Between Brands And Consumers Throughout The E-Commerce Marketing Funnel

Jarred Mailer-Lyons, Head of Digital at The MediaShop, says as we begin to slowly transition from managing the pandemic to the recovery of the economy, it is clear that the period of lockdown and a pandemic of this scale and magnitude is bound to have a significant impact on our lives. Of course, we will […]

By |2020-12-07T10:25:51+02:00December 2nd, 2020|Branding, Customer Experience (CX)|0 Comments

Implementing A Data Strategy Requires Strategic Marketing Decisions And More

Quinton Luck, Managing Director at Arc South Africa, says that adopting a data strategy is like adopting a dog. With a few years into the game of developing and implementing data strategies, it is pretty clear to me that many potential clients seem to suffer from a ‘fear of commitment’ and ‘fear of the unknown’. […]

By |2020-12-07T10:25:57+02:00December 2nd, 2020|Branding|0 Comments

Brands Should Use Cultural Intelligence To Connect With Diverse Groups On A Personal Level 

Cheryl Reddy, Managing Partner and Africa Lead at Eclipse Communications, cites Statistics South Africa’s 2020 mid-year estimates, which show that South Africa’s more than 59.2 million citizens comprise of people from vast ethnic and cultural backgrounds, differentiated further by age, sexual orientation, education, religion, gender and geography. Brands should tap into cultural intelligence in order […]

By |2020-11-26T13:18:12+02:00November 25th, 2020|Branding|0 Comments

Stay True To Your Brand Principles As You Evolve

Giulia Iorio-Ndlovu, Chief Marketing Officer of Simba, states that today’s brand managers must walk a tightrope between creativity and technology, innovation and empathy.  The role that brands play in society has changed dramatically over the decades. More recently, as digital migration, the rise of social media and the Covid-19 pandemic have affected our lives, we […]

By |2020-11-26T13:39:36+02:00November 25th, 2020|Branding|0 Comments
Go to Top