Zanele Hlatshwayo, YouTube lead at Google Africa and Ciarán Whitaker, FMCG Industry Manager at Google Africa, state that there are 24 million South Africans over the age of 18 on YouTube, and that this number is growing. This is not a platform number, but the number of adult viewers who can be reached through advertising […]
According to Karena Crerar, Advisory Lead at Edelman Africa, before the pandemic brands were able to plan and prepare for potential crises based on known risks. However, things are no longer predictable. We do not yet know the nature of the challenges that await but we can be certain their effects will be felt for […]
Jerome Cohen, CEO of Off Limit Communications, says 2020 has presented an unexpected curveball for Adland. Fundamentally, the core of experiential marketing agencies is human contact. Take that away and a business is not only brought to its knees but is on its death bed. Cohen shares insights that will encourage businesses to stay strong […]
Co-founder and Executive Creative Director of G&G Digital, Desirée Gullan, says one key learning is that the internet is the only place not locked down in a global lockdown. This has inspired communications agencies to create digital work which showed care, love and empathy. Research shows an increased reliance on digital mediums for many aspects of […]
According to the Novus Group, every second of your brand exposure counts, and it is vital to know how many people are being exposed to the company’s identity at any time, as well as how it impacts on brand awareness. According to Harvard researchers, about 90% of purchasing decisions are subconscious. This means the longer your […]
The Doctor of Philosophy in Brand Leadership qualification by The Independent Institute of Education (IIE) will equip students with advanced research and highly specialised knowledge within the field of Brand Leadership; add depth to the ever-evolving field by producing new knowledge within an African context and encourage trans-disciplinary research. The qualification will also provide brand […]
Janine Hills, Founder and CEO of Authentic Leadership, was a recent guest speaker at a Zoom session for employees and global students of the IMM Graduate School, sharing her case study on the Clicks/Unilever/TRESemmé issue. One of her key discussion points was the need for a rapid response from stakeholders in situations such as these. […]
Lynn Erasmus, Managing Director at HWB Communications, says now is an opportunity to step away from the credibility crises that traditional PR practitioners have had to face so often in the past because new-age tools and tactics are customisable, effective, and above all, measurable. Digital PR is simply the evolution of what has until now […]
According to Sithembile Ntombela, Marketing Awards Council Member and Head of Marketing at Brand South Africa, she has seen local and global brands using the rich culture, heritage and diversity that South Africa has to offer, linking themselves to more South African centric messaging with great results. What springs immediately to mind is a Santam insurance […]
According to IAB SA, key findings show that advertising in the news is brand safe, increases trust and drives consumers to take action. More than 40% of consumers would be willing to try a brand after seeing an ad in a news outlet. This and more is evidenced in the latest research conducted in the […]