The Woolworths and Loeries Student Portfolio showcase is an initiative that aims to reshape work experience in the creative sector to meet the needs of both young people and business. In its second year, the initiative, which is benchmarked against the best programmes of their kind in the world, gives 75 communication and advertising students […]
The Nedbank IMC white paper states two rules: everything has changed so change with your customers and stop calling everybody Millennials. These are just the first in a succinct list of rules and highlights outlined in a white paper from the conference, which took place online in July with 1200 delegates. Prepared by Caitlin Ferreira, Senior Lecturer […]
Business Alchemist Andreas Smit says brands that are not engaging directly with their customers beyond the realm of traditional media are guaranteed to lose traction and market share. There is more than enough evidence to confirm that consumers are not brand loyal and nothing about lockdown changed that. In fact, up to 36% of consumers […]
Todd Szahun, Senior Vice President of the Consulting Division at Kantar, states that this year in retail will be remembered for many things, from empty store shelves and the challenges that physical retail faced to the record growth of e-commerce and the rise of last-mile delivery partners. Consumer behaviour and state government guidelines in response […]
According to David Alves, Business Director at Acceleration, a measurement framework is a methodology and strategic business exercise to provide a standardised marketing measurement capability that is aligned to commercial and marketing objectives, and that enables a business to make marketing decisions based on data and insights. We are often told that you cannot manage […]
Angelika Kempe, Executive Consultant at Ad Ops, states that digital agencies lend themselves to an output-based or value-based compensation model more than traditional agencies. They have the tools to objectively measure results, which should, in theory, enable them to adjust their fees according to the value they create or their success in meeting the campaign […]
Lead strategist at Eclipse Communications, Jacki McEwen, explains that the term Generation Alpha was coined by demographer and sociologist, Mark McCrindle, who estimated that 2.5 million Generation Alphas are born globally every week and will account for about two billion of the global population by 2025. Born between 2010 and 2025, the successors of Generation […]
Graham Staplehurst, Global Strategy Director from BrandZ at Kantar, states that over the last decade, consumers have become more aware of what businesses take out of the system and how this impacts society and the environment, with the result that the definition of purpose as perceived by consumers is changing. Evolving purpose BrandZ first added […]
In our exclusive Modern Marketing Industry interview series, the founder and CEO of G+G Digital and G+G Advocacy, Michael Gullan, discusses his 31-year long career in advertising, industry transformation, his favourite campaigns, and more. Early life ‘I have been part of the industry for 31 years. I actually started when I was sort of a four or […]
According to Kevin Gibson, account director at Vizeum South Africa (a division of Dentsu Aegis Network) now that Lockdown Level 2 is well underway in South Africa, agency employees have had the opportunity to experience a long period of Working From Home (WFH). This was a concept previously relegated to freelancers and those who work with remote/overseas companies […]