Livia Dyer, partner, and Nadine Mather, Senior Associate, at Bowmans, state that direct marketing refers to the practice of approaching an individual, either in person, by post, or electronic communication, to promote or offer to supply any goods or services, or to request an individual to make a donation of any kind. Direct marketing can […]
Dylan Fortune, Head of Innovation at MetropolitanRepublic, says there are two perspectives of purpose-led marketing currently in the mainstream consciousness of companies. One is that it is a strategic drive to align with a cause or movement as and when it is convenient or beneficial to do so. Perhaps we’d find more than a handful […]
The Marketing Achievement Awards have extended the entry deadline to 30 September 2020. The awards celebrate excellence in the science and art of strategic marketing, and in so doing set a compass point for marketers to aim towards. The awards are endorsed by the Marketing Association of South Africa (MASA) Great marketing is always simple. […]
According to Nicky Brand, Senior Business Consultant at Acceleration, as their influence in society and the commercial world is expanding, women’s financial power is growing, too. Women are expected to control 75% of discretionary spending around the world by 2028, according to Boston Consulting. McKinsey predicts that women globally could gain 20% more jobs by […]
Kantar’s BrandZ™ Top 30 Most Valuable South African Brands Ranking is commissioned by WPP, and the valuation behind it was conducted by brand equity research experts Kantar. The methodology mirrors that used to calculate the annual BrandZ Top 100 Most Valuable Global Brands ranking, which is now in its 15th year. First National Bank (FNB) […]
According to Ad Operations Lead at OLE Connect Cape Town, Daniel Schmidt, there are ways to get smarter about your tracking that can be implemented with the objective of real growth. Remarketing and retargeting are popular buzzwords in the industry, but the truth about remarketing campaigns is that most are simply inefficient. We have all […]
According to Mica Townsend, Business Development Manager at 10X Investments, the social media and online review culture has grown into a movement of significant influence, and consumers are becoming increasingly reliant on online ratings, reviews and customer feedback to make decisions. The convention of taking the opinions of complete strangers as gospel truth is potentially […]
Edward Herridge, Finishing Artist at Grey Advertising, states that design must attract attention in order to expand the legend (brand) of an agency’s clients. Now is the time of the emerging new normal, new patterns and increased chaos. Now is the time to allow the designer to expand. This is important since the product of […]
Candice Lee Reeves, Senior Digital Copywriter at Everlytic, asks: how do you personalise and deliver customised content to a large, broad and varied customer base? In today’s ‘noisy’ online sphere, the best way to differentiate a business is by delivering a personalised experience – the first rule of marketing is knowing your audience, after all. […]
TT Ndhlovu, Founder and Director of NuWave Communications, states that marketers have grown to understand influencer marketing very well and can be rightfully finicky when having to select influencers to work on a brand campaign. It’s pivotal for influencers to know this in order to package themselves in a way that is fitting to this criterion […]