News – Page 2 – Modern Marketing Expo

Empathy Is A Key Differentiator In Creating Exceptional Customer Experiences

Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab, says that despite its complexity, empathy can be taught and, when leveraged effectively, becomes a game changer in both customer experience (CX) and employee engagement. Empathy is a key differentiator in creating exceptional customer experiences in an increasingly tech-driven business world. Labelled a ‘soft skill’, it’s a complex trait to develop [...]

By meggan|2024-10-24T10:03:33+02:00October 24th, 2024|Trends|0 Comments

The Role Of AI In Marketing And How The Mighty Call To Action Can Benefit

In a recent presentation to the Mobile Marketing Association (MMA) in Johannesburg, Jeané van Greunen, Chief Client Officer at Helm, delved into the interplay between tech innovation and market demands, shedding light on the important role of Artificial Intelligence (AI) in modern marketing strategies. Emphasising the prowess of AI with the timeless essence of the human touch, van Greunen shared a [...]

By Modern Marketing News|2024-10-04T14:35:07+02:00October 4th, 2024|Trends|0 Comments

Customer Generated Content Helps Brands Build Stronger Connections With Their Audiences

Customer Generated Content (CGC) allows consumers to share their real-life experiences with brands on social media, creating powerful, authentic content that resonates with their peers. Brands are now using this evolving form of word-of-mouth to build stronger connections and trust with their audiences. As South Africans, having stories woven into the fabric of everyday life is an age-old tradition. For generations, [...]

By Modern Marketing News|2024-08-16T17:24:28+02:00August 16th, 2024|Trends|0 Comments

The Lasting Impact Of Creative Storytelling In Public Relations

Bontle Sibanda, senior account executive at Tribeca Public Relations, says that as PR professionals, we are creative by nature. This means we should not apply a one-size-fits-all approach to our strategies or campaign ideas. We should constantly challenge ourselves to come up with unique and tailored approaches that reflect the individuality of each client and their audiences. As Richard Branson wisely [...]

By meggan|2024-08-07T11:02:24+02:00August 7th, 2024|Trends|0 Comments

UPrint Showcasing Product Branding Printer At Modern Marketing Expo

Visitors can elevate their productivity with UPrint’s innovative PRO860WT printer, being exhibited at the Modern Marketing Expo, taking place from 11-13 September at the Gallagher Convention Centre, 9am-5pm. Brand products such as pens, mugs, water bottles, glass, metal and more. The printer is designed to handle multiple jobs simultaneously, maximising a user’s earnings per minute and boosting efficiency. UPrint’s costing feature [...]

By meggan|2024-08-02T16:41:45+02:00August 2nd, 2024|Expo News|0 Comments

Marketers Need To Return To The Fundamentals

Decades ago, when marketing first emerged as a coined phenomenon and went on to become a major profession, the aim of the discipline was to understand consumers deeply, and use this understanding to apply effective principles and practices to create compelling messages. The model was straightforward: marketers give, consumers take. However, this simplicity couldn’t – and didn’t – endure forever. Today, [...]

By Modern Marketing News|2024-07-26T17:24:37+02:00July 26th, 2024|Trends|0 Comments

Woodline Unveiling Enhanced Brand Identity And Branding Capabilities At Modern Marketing Expo

Woodline Branding Solutions will unveil its refreshed brand identity and branding capabilities at the upcoming Modern Marketing Expo in Johannesburg, taking place 11-13 September at the Gallagher Convention from 9am-5pm. Attendees at the stand can experience how Woodline’s branded products enhance corporate events. From providing shaded networking areas with branded umbrellas to creating comfortable meeting spaces with branded gazebos and bean [...]

By meggan|2024-07-15T16:43:30+02:00July 15th, 2024|Expo News|0 Comments

Register For Africa’s Biggest Marketing, Branding, Printing And Signage Expo

Besides new solutions, Africa’s biggest marketing, branding, printing and signage exhibition will also feature workshops, and is your opportunity to level up your branding. Key reasons to visit: New Technology And Solutions See the latest marketing, signage and print product launches live and in action. Get expert insight on new industry developments and opportunities. AI Design Workshop For Signage And Print [...]

By meggan|2024-07-12T16:17:41+02:00July 12th, 2024|Expo News|0 Comments

Forge Your Own Path When It Comes To Digital Strategy

Adelaide Tshabalala, Lead Strategist at Nerdware, discusses overcoming digital strategy barriers with unconventional wisdom. After 14 years in the digital trenches, I’ve seen it all. From the early days of SEO hacks and MySpace profiles to the rise of AI-driven marketing and TikTok trends, one thing remains constant: clients face barriers that can make digital strategy feel like climbing Everest in [...]

By Modern Marketing News|2024-07-12T16:18:05+02:00July 12th, 2024|Trends|0 Comments

Keep Up To Date With Promotional Product Trends At The Modern Marketing Expo

The main benefit of promotional products is personalisation and customisation. This is increasingly important in a world where people want to stand out and post their unique products all over social media. 2024 will see a combination of bestsellers continuing to remain popular, as well as a demand for more eco-friendly products. Personalised and reusable shopping bags are still a hit [...]

By meggan|2024-06-28T16:57:57+02:00June 28th, 2024|Expo News|0 Comments