Effective Adoption Of Digital Media Technologies Will Unlock Value

According to Accenture, local content alone will not be enough to stimulate more growth in the South African media market. The local media industry needs to evolve at a similar pace to the global industry, investing in digital capabilities and infrastructure, or risk being left behind. Additionally, significant network and infrastructure improvements are required to […]

By |2020-08-03T08:25:04+02:00Jul 28th, 2020|Digital marketing|0 Comments

Hyper-Personalisation Is A Key Tool In Delivering Customised Content

Candice Lee Reeves, Senior Digital Copywriter at Everlytic, asks: how do you personalise and deliver customised content to a large, broad and varied customer base? In today’s ‘noisy’ online sphere, the best way to differentiate a business is by delivering a personalised experience – the first rule of marketing is knowing your audience, after all. […]

By |2020-07-27T09:23:19+02:00Jul 22nd, 2020|Industry news, Marketing|0 Comments