More and more companies from developed countries are outsourcing to South African marketing agencies to run their campaigns, due to tightening margins from competition and the increasing cost of employing local talent, says Justin Lester, owner of Ruby Digital and co-founder of Smart Marketing Podcast. The biggest digital marketing trend we’ve seen recently is a shift […]
Chris Botha, Group Managing Director of Park Advertising, says it’s the time of year where everyone can tell you how many weeks, days, minutes and seconds there are left until they go on holiday. It is human nature to ‘look forward’ to a better tomorrow. There is something quite natural about it. Our beloved country has […]
Since 2010, the Loeries Official Rankings have offered a comprehensive overview of the annual performance across the brand communications industry throughout Africa and the Middle East. The rankings list the top brands and agencies, as well as specialist focus areas and individual performance in key areas. The Loeries Official Rankings is a useful and independent […]
Ryan McFadyen, co-founder and strategic head at HaveYouHeard, outlines his vision of influencer marketing best practice. Integrated thinking is key Don’t treat influencer marketing as a tactic or inconsequential add-on to a campaign. What works today is integrated thinking and integrated execution. Use influencer marketing with purpose and based on insight so that it can […]