To meet customer expectations, IT needs to be included in the marketing department’s plans and aid in delivering the customer experience at every touchpoint along the customer journey. However, while there is much hype around the benefits of technology and marketing working together, there continues to be a great divide between these departments. And yet […]
Federico de Nardis, GroupM Sub Saharan Africa CEO, says ‘The Great Disruption’ is here and these are dangerous days for advertisers, at least those who have used television as the foundation of their communication strategy. Google and Facebook on the one hand and Netflix on the other have structurally undermined a century-old economic model: the […]
Jainita Khatri, Managing Director, Prana Business Consulting, discusses six ways in which 2019’s marketing trends have prepared us for 2020. 1. ‘Effectiveness wins the battle over efficiency.’ – Sarah Vizard They sound interchangeable but the definition of effectiveness is the degree to which something is successful in producing the desired result. The meaning of efficiency […]
According to Derek Cikes, Commercial Director at payment fintech Payflex, consumer demands for a frictionless, personalised experience that caters for their lifestyle needs are set to drive online retail trends in 2020. The result is a focus on creating a customised experience that supports and enhances shopping in the virtual environment, facilitating the buying journey. […]
According to Ashleigh Wainstein, director of martech firm, Social Places, new tech tools take hold and consumer behaviour moves ever faster towards instant communication and results. She discusses seven key trends that will define digital marketing in 2020. 1. Data visualisation will become even more important, particularly the consolidation of all marketing and operational touchpoints […]